MMITF MEMBERS
  .  Media Buyer research
   
  Audit Bureau of Circulations
http://www.accessabc.com/
  ABC UK
http://www.abc.org.uk/
  BPA Worldwide
http://www.bpaww.com/
  Brazilian Newspaper Association
http://www.anj.org.br/
  ComScore
http://www.comscore.com/
  Interactive Media Services Inc.
http://www.imservicesgroup.com/
  Interactive Advertising Bureau
http://www.iab.net/
  Media Rating Council
http://www.mediaratingcouncil.org/
  Newspaper Association of America
http://www.naa.org/
  NADBank
http://www.nadbank.com/
  Nielsen//Netratings
http://www.nielsennetratings.com/
  Newspaper Society
http://www.newspapersoc.org.uk/
  Publigroupe
http://www.publigroupe.com/
  Scarborough Research
http://www.scarborough.com/
  World Association of Newspapers
http://www.wan-press.org/
 

The Media Measurement Integration Task Force (MMITF) is an international coalition of media organisations, which launched in February 2007. The mission of the Task Force is  " to explore and communicate the opportunities to measure and report newspaper audiences across multiple platforms to newspaper industry stakeholders."
 
The MMITF website provide newspaper executives and media buyers with the latest research and insights regarding the rapidly changing landscape of online media metrics and the development of a standardised print and web metric.  As newspapers develop their use of the internet as a publishing platform new metrics will provide valuable tools to ascertain an accurate picture of the newspapers' impact with consumers and for advertisers.
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The Media Measurement Integration Task Force, a World Association of Newspapers (WAN) initiative, includes members who are executives at the world's most prominent media measurement organisations. This website was built for publishers and media buyers about the fast-evolving development of print-Web metrics. The development of a combined metric will better reflect the readership of newspapers in today's multimedia world, compared with print-only and Web-only metrics.
 
The Task Force has identified the importance of educating publishers and media buyers about the types of metrics being promoted and the value of having standardised and integrated print-Web metrics.  The task force conducted a small online survey of media buyers in five countries in May 2007, which indicated that many buyers believe in the importance of a combined metric, as well as reliable print and online metrics. As well, the survey suggested that many buyers are misinformed about the degree to which print and Web statistics are audited and verified. A Powerpoint presentation about this non-scientific "snapshot" survey is also available on the Website.
 
The task force was created in February to explore the possibility of global standards for combined print and digital measurements. The mission statement of the task force says:
 
Next meeting for the MMITF is in London, on 19-20 November. For enquiries, contact Martha Stone at mstone@wan.asso.fr