Advertising revenue strategies for a fast-changing market are the number one priority of newspaper publishing companies world-wide. The challenge is to continue to aggressively develop our core print business and take full advantage of the digital opportunity in order to achieve revenue targets in a tough market environment.

The conference will deliver the top strategies from newspaper companies that are achieving success. Importantly, the conference will concentrate on high revenue and high yield opportunities irrespective of the channel employed. The conference concentrates on revenue achievement wherever the opportunity presents itself, whether in print or online.

Thursday 28 May

Session 1 - 14:00 - 16:15
New and successful ideas for newspaper advertising

Newspaper advertising departments are developing new revenues and high yields from the opportunities presented by pre-printed inserts and targeted magazines. Case studies will outline the strategies employed and the revenues achieved.

Monetising the Insert and Magazine Opportunity - How to develop a magazine business
Speaker: Johnny Hustler, Managing Director, Archant Lifestyle, United Kingdom

For 150 years, Archant has published daily and weekly newspapers in eastern England and greater London. Its regional magazine business began a mere 10 years ago and the company is now the largest publisher of regional magazines in the UK, with 53 titles and over 1 million copies each month.

Johnny Hustler will tell the story of how Archant has achieved its position as the most diversified regional publisher in the UK, and how their highly commercial strategy still puts audience growth as the number one priority.

Axel Springer AG - New Strategies for the Newspaper Advertising Market
Speaker: Dr.Daniel Biene, Publishing Director, Axel Springer, Germany

1. New solutions for cross media advertising sales
2. The in house agency: Media Impact, Germany's largest convergent media marketing
    agency
3. User generated advertising solution

What to do in tough times
Speaker: Simon McDonald, Research Consultant, Financial Times, United Kingdom

Nation Branding  - A new opportunity for newspaper  revenues
Speaker: Eugene Abov, Deputy CEO, Rossijskaya Gazeta, Russia

As the world shrinks and the realities of a global approach to the economy develops, newspapers have the opportunity to provide effective advertising platforms for 'Nation Branding'. The concept has been developed by RG in Russia, which has embraced partner newspapers around the world to promote Russian business, travel and culture. This has led to new and important revenue streams for The Washington Post in the USA, The Daily Telegraph in England and other newspapers around the world. This presentation will showcase the model and how promotion by governments can add valuable content and revenue to your newspaper.

Session 2  -  16:35 - 18:50
Value of the audience - The cross-media advertising revolution

Advertising agencies and clients are demanding measurement metrics that explain the value of the newspapers combined print and digital audience. The conference will explore the best in multi-media research and will report on the multi-media evaluation case studies that have brought new clients, attracted by the power of multi-media and persuaded by the value of the new audience research techniques.

"A multi media success story" - A Turkish case study, utilising print, web, digital TV and traditional broadcast channels
Speaker: Altug Acar, Deputy head of Advertising, Hürriyet, Turkey

Using readership statistics in selling advertising
Speaker: Flavio Ferrari, CEO, IBOPE media research, Brazil

Flavio Ferrari will speak about how readership statistics in Brazil, where internet usage and advertising have grown, are used to sell advertising across media channels.

Multi-media standards - The key to long term advertising revenues
Speaker: Martha Stone, Director, Shaping the Future of the Newspaper project, The World Association of Newspapers

An update from the multi-media metrics task force of the World Association of Newspapers. Why standards are necessary to grow and protect your revenues now and in the future.

Self Service Advertising - A Multi Media Goldmine
Speaker: Michel Lépinay, President and CEO, Société Normande de Presse d'Edition et Impression, France

This report details how self service advertising delivers new revenues at very low cost and opens possibilities for a host of digital and non digital sales opportunities for newspapers. For newspaper companies looking for new revenues without the cost base, this is a very real and immediate opportunity.


Friday 29 May

Session 3  -  09:00 - 10:45
SFN Session on Trends in Digital Advertising

As digital advertising continues to grow in double digits for newspapers world-wide, newspaper companies are developing new tactics to capitalize on this opportunity, including developing new ad units, sales techniques, network opportunities and yield strategies.

World Digital Media Trends
Speaker: Martha Stone, Director, Shaping the Future of the Newspaper project, The World Association of Newspapers

Key trends  that have emerged from detailed research and analysis of 2008, that point to profitable digital revenue strategies. A progress report from the SFN team on development strategies that have increased digital revenues for newspaper publishers.

Building blog networks
Speakers: Matt Gilbert, Business Development Manager, Guardian News and Media, United Kingdom & Kevin Tan, Senior Vice President, International, Adify

Newspaper companies are building independent blog networks with their own tailored and unique content using a advertising network technology called Adify, owned by Cox Newspapers in Atlanta, USA. Matt Gilbert Business Development Manager, Guardian News and Media, London, will detail GNM's popular "Environment" blog and advertising network, powered by Adify. Senior vice president for Adify's International operation in Singapore, Kevin Tan, will explain the revenue share model with newspapers, and will talk about the power of the blog advertising network concept.

A report on the innovative Japanese mobile industry
Speaker: Christopher Billich, Senior Vice President, Research & Strategy, Infinita
Mobile Advertising Research, Tokyo, Japan
 
Christopher Billich will describe the innovative Japanese mobile industry, the most advanced in the world, and will examine its successful business strategies. His presentation will provide an overview of the remarkable mobile advertising usage and revenue levels in Japan.

Session 4  -  11:05 - 13:15
Maximising agency and client relationship

Agencies and clients now expect to measure the value of their advertising expenditure. In this session, agencies and major clients will explain what they need from us to invest more in our products, now and in the future.

The fragmentation conundrum
Speaker: Juan Bascones Gleave, Global Chief Media Investments Officer, Havas Media

How agencies are dealing with the challenges of a fragmenting media market and the ever-increasing demands of clients for cost-effective success metrics.

Can you sell to agencies?
Speaker: Eamonn Byrne, Business Director, The World Association of Newspapers

A report on the latest SFN research into the agency client relationship. The report examines, the changing role of agencies, how they are finding the new multi media world a challenge and how newspapers might respond in order to achieve advertising sales. In addition the presentation will highlight the key  techniques to improve your effectiveness.

How to organize your newspaper business, to sell effectively in a rapidly changing agency world.
Speaker: Robert Ray, Marketing Director, The Newspaper Society, UK

Newspaper advertising effectiveness study in Turkey
Speaker: Nükhet Vardar, Managing Director, El Izi Communications Consultancy, Turkey

Dr. Vardar will present the successful results of a 2008 newspaper advertising effectiveness campaign among 19 daily Turkish newspapers, involving four consumer brands. The newspaper advertisements were published regularly over three months, and all brands recorded significant sales increases; one of the products registered gains of 50 percent.

Session 5  -  14:15 - 16:00
Profiting from efficiency in the ad department

As traditional advertising revenue models come under pressure, newspaper companies are breaking new ground in creating efficiencies in the ad department, including new technologies, training techniques and organizational structures that are saving money and improving advertising sales.

How to aggregate strong local brands into a single powerful national  advertising medium.
Speaker: Juan Luis Moreno, Internet Strategy Director, Vocento Group, Spain

Vocento will demonstrate how they build more audience across Spain and more revenue for their classifieds and display advertising business. Vocento, one of Spain's leading media groups, has enjoyed double-digital growth of its advertising revenues, and Juan Luis Moreno will describe the strategy which brought these results.

Re-organising the advertising departement to increase efficiencies and profit from multi media sales strategies
Speaker: Theo Blanco, Executive Sales & Marketing Director, Uppsala Nya Tidning, Sweden

The Newsquest media development strategy: How to build a new ad department with a results based approach to training and development
Speaker: Chris Hughes, Managing Director, Newsquest, United Kingdom

Well before the financial downturn, Newsquest, decided to completely reconstruct the company's commercial training. The company, a leader in the strong UK regional newspaper market, has developed what has been lauded as "a world beating model for any publishing company that wants to re-design and re-equip the sales team to reduce costs and increase efficiency."

Chris Hughes, the Managing Director responsible for the project, will explain how the project is transforming their advertising teams into efficient sales engines that are leading the fight for revenues and increased profitability.

Self service advertising: Good revenues, automatically
Speaker: Guilherme Augusto Machado, Technology Director, Diários Associados, Brazil

The Brazilian multimedia company Diários Associados will share its successful experiences using new, low cost ways to gather the difficult but increasingly important high yield personal and business-to-business classified revenues.

Register for the Power of Print Conference, to be held at the same venue on 27-28 May 2009, and save 25% on your second registration fee.