Newspaper companies have at last woken up to the relentless development of digital and the need to evolve into the media businesses of the future. During this period of unprecedented change, one startling fact emerges - the power of print! Paradoxically, the emergence of web-based revenues as a reality grasped by the best newspapers, has led to a re-evaluation of print.  Hundreds of millions of consumers continue to demonstrate an enormous appetite for print, by buying a printed newspaper every day, whilst at the same time increasingly embracing digital channels.

The opportunities to develop exciting new multi-media businesses are clear, as is the need to respond to the market for print with new ideas, new formats, new technologies and new ways to satisfy the demand from readers and advertisers.

The 10th World Editor & Marketeer Conference & Expo will examine the new role of the printed newspaper in the multi-media environment and will showcase the best in print and multi media developments, as newspapers re-position themselves as true multi-media companies.

Hosted by the Dutch Newspaper Publishers Association
 

Wednesday 17 October

18h30    Welcome Cocktail with participants of the 2nd World Digital Publishing Conference & Expo

Thursday 18 October

14h00    Welcome address

Kees Spaan - Chairman, Dutch Newspaper Publishers Association

14h15-14h45
Keynote speech : World Press Trends

The latest data in the development of newspapers world-wide. An opportunity to hear the most up-to-date trends in the industry and how they are being exploited to gain circulation and advertising revenues.

Timothy Balding - CEO, World Association of Newspapers

14h45-16h15 Session 1 :
The new circulation department

How technology has impacted on the circulation department, with examples of new structures and new models which deliver the newspaper to the reader at the right time, in the right place and at the right price, in order to maximise circulation sales.

Session speakers   

Revolutionary newspaper distribution

Mark Rix - Managing Director, MEN media Sales, United Kingdom

Circulation department success stories
John Murray - Vice President, Circulation & Marketing, Newspaper Association of America.

16h15-16h45  Coffee Break

16h45-18h00 Session 2 :
Loyalty and CRM

How newspapers are developing loyalty with the top marketing ideas and their impact on circulations.

Session speakers   

European case studies Tommaso Prennushi

Marketing the newspaper to the youth audience          

Robert Barnard - Founder and Partner, D-Code, Canada

18h00-18h30  20 great marketing ideas, including the winners of the World Young Reader Prize.

The presentation ceremony for the 2007 World Young Reader Prize, sponsored by Norske Skog, the global paper producer, as part of its support for WAN's Newspapers in Education Development Project.

Paal Stensaas - Corporate Communication Manager, Norske Skog
Aralynn McMane - Director of Young Readership Development, World Association of Newspapers 

20h00     Dinner and entertainment with participants of the 2nd World Digital Publishing Conference & Expo

Friday 19 October
09h00-10h30 Session 3 :
New Print Products for increasingly selective audiences.

The free newspaper phenomenon. Examples of recent newspaper launches and the competition that is caused by the launch of free newspapers. What are the
business opportunities and the risks of market entry?

11h00-12h30 Session 4 :
Models for the new media company
 
As newspapers evolve into true multi-media companies, what are the impacts on the organisation of the business? Case studies demonstrate how newspapers can re-imagine their business models

Session speakers   

Arend Van den berg - Managing Director & Chief Editor, Z24, The Netherlands

Grzegorz Piechota - Special Projects Editor, Gazeta Wyborcza, Poland

Katarzyna Kolanowska - Promotions Manager, Gazeta Wyborcza, Poland

13h30-14h30 Session 5 :
The newsroom of the future

Trends in newsroom design and the impact on content and costs.
The latest multi-media newsroom and how to develop multi-media newsrooms on a tight budget.

Session speakers   

Jan 't' Hart - Deputy Editor in Chief, de Volkskrant, The Netherlands

Marcelo Rech - Editorial Director, Zero Hora, Brazil

A year of change
Chris Lloyd - Assistant Managing Editor, Telegraph Media Group, UK.

14h30-15h00    Coffee break

15h00-16h00 Session 6 :
Research that changed the newspaper

What drives change and how can research be harnessed to act as a driver for developing the new, more targeted, more time-relevant newspaper?

Session speakers   

Linda Sease - Marketing Director, Scripps Newspapers, USA

Poul Melbye - Director, Strategy and Research, Politiken, Denmark