The 11th Readership Conference & Expo
The Audience-Building Conference for Publishers, Editors, Marketeers and other Senior Executives.
16-17 October 2008
Amsterdam, The Netherlands
Register Here !
Building New Audiences in Print and on Digital Channels
The Readership Conference & Expo is the premier event aimed at helping newspapers develop their audiences, whether in print or online.
The conference will showcase a wealth of new ideas and initiatives that highlight the opportunities and strategies which have proven successful in delivering continued audience growth on all platforms.
Thursday 16th October
13h45 Welcome Address
14h10 - 15h10 Keynote Speech
The Eternal Power of Print
Why print will endure beyond the digital revolution and remain a part of our private and business lives forever. The implications for publishers.14H10 - 14H55 William Powers USA, Author, Journalist, Academic - National Journal
15h10 - 16h10 Session 1
New audience strategies
How to increase audience.
Case studies from newspapers which have durably increased circulation of their print and digital publications.
Case study
A new, low cost, print revenue opportunity for newspaper publishers.
15H10 - 15H35 Thomas Drensek MD, Axel Springer, Ahrensburg, Germany
New audience development strategies and the implications for revenue.
15H35 - 16H00 Randy Bennett, Sr. Vice President Business Development, Audience Development NAA, USA
16H10 - 16H25 Coffee break
16h25 - 17h25 Session 2
Promotional strategies
Case study, The Netherlands
Award winning promotions that work and retain readers.
How to promote newspaper sales and retain the increases gained. Why some promotions work and retain the gains over time and why others are doomed to fail in the long term.
16H25-1650 Lara Ankersmit, Publisher, Telegraaf.nl, The Netherlands
17h25 - 18h10 World Young Reader Prize, review and presentation
What some of the world's smartest publishers and editors did to effectively engage the young, build loyalty and win a World Young Reader Prize.
Dr. Aralynn McMane, Director of Young Readership Development, World Association of Newspapers
The World Young Reader Prize is generously supported by Norske Skog, the global paper producer, as part of its support for WAN's Newspaper in Education Development Project.
19H30 Dinner
Friday 17th October
09h00 - 10h20 Session 3
Making life easy for readers
How the enormously successful newspaper company, Verdens Gang, integrates print and digital to gain new audiences and new revenues.
Keynote
09H00 - 09H45 Torry Pedersen, Editor in Chief, VG & VG.no, Norway
Case Study, Russia
Meeting the challenges of new audiences with a new newsroom strategy.
09H45- 10H10 Valery Levchenko, Deputy General Director, RIA NOVOSTI - Russian News & Information Agency, Russia
10H20 - 10H35 Coffee break
10h35 - 12h00 Session 4
The new newsroom: broadcast, print, web
Newspapers which are the best at exploiting multi-media and competing effectively in the multi-media battle for audience and revenues describe their success.
Case study
A successful audience development strategy.
10H35 - 11H00 Mary Lou Fulton, VP Audience, Bakersfield Californian, USA
Meeting the needs of the audience. How newspapers are attracting and retaining audiences with new designs and new formats.
11H00 - 11H25 Mario Garcia, President, Garcia Media, Argentina
11H25 - 11H50 Sandy Romualdez, CEO, Philippines Inquirer, Philippines
12H00 - 13H00 Lunch
13h00 - 14h30 Session 5
The new newspaper opportunity
What is the future of the printed newspaper? This session examines the possible options that lie ahead for the industry - new formats, new niches, new products and new audiences.
Publishing prospects for the future - How changes in the market will affect the strategies of publishers.
13H00 - 13H25 Marcel Fenez, Global Leader for the Entertainment & Media practice, PricewaterhouseCoopers LLP
Swedish Research - Future competitors - Future opportunities
What are the challenges that face publishers? Who are the new competitors beyond digital and what challenges will they present?
13H25 - 13H50 Søren Karlsson, Editor-in Chief, hd.se., Sweden
13H50 - 14H15 Dr. Ulrike Handel, General Manager, Axel Springer AG, Germany
14h30 - 16h00 Session 6
Shaping the Future of the Newspaper
'Must know' strategies and tactics for developing your newspaper business.
The development of the free daily newspaper. The progress and success to date, of the largest circulating national free daily in the world. How the business model works and how it will be expanded into new markets.
14H30 - 14H55 Karen Wall, Assistant Managing Director, Metro, Associated Newspapers, United Kingdom
Success with Print and Digital
Vorarlberger
Nachrichten's strategy plan to make digital revenue 30% of all revenues
within a few years, includes the success of Citizen Forums, Mobile
Journalists + dedicated homepages for each town in the paper's region.
14H55 - 15H20 Dr. Christian Ortner, Editor-in-Chief, Vorarlberger Nachrichten, Austria
Five 'must know' trends for newspaper publishers from the 2008 Shaping the Future of the Newspaper project (SFN).
15H20 - 15H45 Martha Stone USA, Director, Shaping the Futur of Newspaper project
For your convenience, the 11th Readership Conference and Expo will run consecutively to the 3rd World Digital Publishing Conference & Expo, to be held on 15-16 October at the same venue. Register for both events and save 25% on your second registration fee.
