That is the message in one of a series of striking advertisements, created by leading advertising agencies, that are being offered to newspapers world-wide to publish next week to commemorate World Press Freedom Day, 3 May.

The advertisements, along with a package of essays, opinion pieces, interviews, infographics, editorial cartoons, videos and other materials, can be viewed and downloaded, free of charge, from the World Association of Newspapers at www.worldpressfreedomday.org.

WAN is encouraging newspapers and other media around the world to publish as much of the material as possible on or around 3 May to draw attention to the risks that journalists face in bringing independent news and information to their readers and viewers.

The theme of the materials is, "Don’t Lock Up Information: Stop Jailing Journalists."

The wide-range of advertisements are designed to raise awareness of the dangers of arrest and imprisonment that journalists face in many countries simply for doing their jobs. "Now try writing the truth," says one of the ads, featuring a journalist in handcuffs. "The truth isn’t always free," says another. "If journalists are thrown in prison, how would you know?" says a third, which pictures a newspaper with a blank front page.

They are available in English, French, German, Spanish, Russian and Arabic. Many are now available, with new additions being made daily -- please check the site for updates.

The advertisements were produced by Sanjeev Saikia of Interact Vision Design in India, Tom Callaghan of Hegel Ganias and Nigel Brand in Dubai and by the Veritas Publicidad agency in Chile, through collaboration with Act Responsible, a non-profit initiative organized by AdForum.com, to help raise awareness about the importance of press freedom to society.

Other materials in the 3 May package (in English, French, German, Spanish, Russian, Chinese and Arabic) include:

  Online protest letters and a list of the more than 500 journalists who were arrested last year.

  Infographics on the number of journalists killed and jailed, and editorial cartoons on press freedom themes.

  A video for broadcasters and for newspaper web sites, created by students at the Beckmans College of Design and produced by the Team Armstrong production house in Sweden, that dramatizes the aftermath of a journalist’s arrest.

  Essays and opinion pieces that tell the personal stories of the men and women arrested and imprisoned, written by:

  Raul Rivero, who writes about his own ‘hell’ of spending two years behind bars in Cuba, describing the cases of his colleagues who remain in prison, and the current state of journalism in Cuba.

  Massoumeh Shafii , wife of jailed Iranian journalist Akbar Ganji, who talks about the impact of imprisonment on the families of jailed journalists. Akbar Ganji, the 2006 laureate of the WAN Golden Pen of Freedom, was recently freed from to six years in prison.

  Burmese journalist San San Nwe, who writes a personal essay about her jailed colleague, U Win Tin, and the impact that attention from the international community had on their cases. San San Nwe, who was released from prison after seven years , and U Win Tin, who has been incarcerated 16 years, are co-laureates of the 2001 WAN Golden Pen of Freedom.

  Pius Njawe, one of Africa’s most prominent journalists, who has been arrested 126 times, writes about his experience as a journalist in Cameroon, the personal demons he fights for not having been able to protect his family during his imprisonment, and his views on the profession after more than three decades as an editor.

  Author Hamid Skif, who writes about what happens when the international community turns its back on journalists who are suffering extreme repression - highlighting the case of Abdullah Ali al-Sanussi al-Darrat, who was jailed in Libya in 1973. There has been no word on his condition, where he is being held or whether he is still alive. No other journalist has been imprisoned longer.

WAN is encouraging newspapers and web sites to publish the materials on or near 3 May -- go to www.worldpressfreedomday.org.

The Paris-based WAN, the global organisation for the newspaper industry, defends and promotes press freedom world-wide. It represents 18,000 newspapers; its membership includes 73 national newspaper associations, newspapers and newspaper executives in 102 countries, 11 news agencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr.