New Revenue Strategies




The fragmentation of media markets and revenue streams need not spell doom for newspaper companies. Innovative companies are fighting back, with success, and are on track to make new media a blockbuster revenue category

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IN THE SAME SECTION :
Circulation science
Classified Models Revisited
Free Dailies: Past or Future?
The Format Change Phenomenon
Media Landscapes: Beyond Advertising


Added Value Advertising
Circulation Winners
The Distribution Revolution
The Power of Local Focus
Reorganising the Newspaper Company