Pricing Strategies




Pricing is a key strategic tool in the battle for increased circulation. Different practices adopted around the world can be utilised to increase reader loyalty and profitability.

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IN THE SAME SECTION :
The Format Change Phenomenon
Editorial Measurement
The Mobile Opportunity
Profiting from Digital
Reorganising the Newspaper Company


Media Landscapes: Beyond Advertising
Strategies for a Converging World
Free Dailies: Past or Future?
The Power of Local Focus
The Distribution Revolution