• Ifra South-West Europe • Toronto Star • Bonnier Publications • Media Development Loan Fund, Inc. • Dogan Gazetecilik • Hungarian Newspaper Publishers Association • The Irish Times • Kubas Consultants • Brazilian Association of Newspapers (ANJ) • Politiken • Kyodo news • The Boston Consulting Group • Jackie Ventom Training and Consulting • Wilberg Management AS
Paris, France - February 2006
Over and above the fact that I was able to catch up with old colleagues and to meet professionals from around the world, I came back from the conference with several striking ideas in mind. In my opinion, several presentations will greatly enrich the arguments of advertising teams for the promotion of daily media. There is a real need to go further than the classic arguments and to renew the weapons of press campaigns as far as impact and efficiency are concerned. There was real potential in several presentations concerning the strategy that newspapers should follow in order to seduce additional, non-core product audiences and establish a wide range of services (print or web, as the Arizona Republic model). As far as classified ads are concerned, the presentation of the Dutch daily ‘De Telegraaf’ was great and full of good recipes to be brought back home. In general, and even if some presentations have indeed amplified the fear of revenue migration towards the web, the conference was extremely motivational for those who are still reluctant to invest in cross-media advertising and who have to, more simply, get rid of traditional thinking in order to be creative and to seize all available opportunities.
Valérie Arnould - Deputy Chief Editor, Ifra South-West Europe
The WAN advertising conference 2006 gave me practical strategies and contacts from other newspapers and media experts that I will be using immediately in my organization!
Lara Barlow - Senior Manager, Marketing and Strategy, Toronto Star, Canada
It was a pleasure speaking at your conference. The conference was handled very professionally and you were most helpful.
Vibeke Buine - CRM and Analyst Manager, Bonnier Publications, Denmark
At this conference - I had it all. The feeling that I am watching "Titanic" movie - some people despite the fact of existing risks simply ignore them and spectacular solutions for newspapers which looks like competitive response. I like it that way as that represents the whole spectrum of newspapers - how we should try and resolve the problems and where should NOT go.
Jaroslaw Gora - Director of Finance, Media Development Loan Fund, Inc., Poland
I found the conference very informative and enjoyable.
Vicky Habif - Advertising Group President, Dogan Gazetecilik, Turkey
I would like to congratulate you for the organisation of the 2006 World Newspaper Advertising Conference & Expo in Paris. It was the first time for me to attend your conference and I must tell you that I am more than satisfied. It was very useful for me.
Katalin Havas - Secretary General, Hungarian Newspaper Publishers Association
At first my reaction to the conference was probably pretty standard - some things of interest, some not so interesting. However, when I returned to the office this week the true value of the conference came to light when information I picked up proved useful an practical. I found myself quoting or referring to learnings from the conference - simply because they were relevant.
Liam Holland - Advertisement Sales Manager, The Irish Times, Ireland
Being invited to address a WAN Conference is an high honor for the following reasons: - Having almost 500 delegates from over 80 countries provides a true world perspective on key issues affecting newspapers; - Delegates are keenly interested in learning from the speakers -- good follow-up questions and e-mails requesting more information; - WAN staff and facilities are exceptional -- helpful, organized and accommodating. WAN is truly a professional operation. - And the conference social event is usually most memorable -- supper on a bateaux on the Seine.”
Len Kubas - President, Kubas Consultants, Canada
It was very nice to take part in the 16th World Newspaper Advertising Conference & Expo and find out that even countries so different and so distant, have so many in common. It is a lot of information, new ideas and a very good networking, that I hope to share for a long time.
Geraldo Leite - Advertising Committee Director, Brazilian Association of Newspapers (ANJ), Brazil
Once again the WAN Advertising Conference was an excellent opportunity to get new ideas, meet inspiring colleges and old friends.
Poul Melbye - Director, Research & Strategy, Politiken, Denmark
I thought that paper industry in all of the world has a deep concern about the uncertain future. Japanese paper industry is also seeking ways to survive in this Digital world. We should and we can and we have to survive. Ms. Stone, Mr. Crosbie, Mr. Chisholm presentation was so impressed. I thank you to all WAN staff and looking forward to see you soon.
Kakuya Ogata - Strategic Planning Office, Kyodo news, Tokyo Japan
The WAN Newspaper Advertising Conference provided valuable insights on the main items on the newspaper industry’s agenda, and gave me the opportunity to discuss with and learn from several interesting industry players.
Kjersti Olsen Skrefsrud - Consultant, The Boston Consulting Group, Norway
The WAN conferences I have attended have been invaluable in terms of the exposure to ideas, data and case studies. I have been able to take away real practical tools that would just have not been accessible elsewhere. While much of this has come through the conference sessions, the networking opportunities have been just as useful!
Jackie Ventom - Director, Jackie Ventom Training and Consulting, United Kingdom
The WAN Advertising Conference is a conference of great value. I always walk away with some ideas that can be adapted quickly. The value of meeting people from other countries and exchange news and views is an additional benefit, and the quality of the arrangement itself is friction free. Looking forward to the next one.
Erik Wilberg - Managing Director, Wilberg Management AS, NorwayExpo
• New Revenue Solutions
We were very pleased with our participation at the Expo. The interest in our revenue generation programmes was tremendous. Nearly 30 different newspaper companies from every continent have made contact with us and we will be following this interest up over the next few weeks. I have no doubt that this will contribute to the growth of New Revenue Solutions globally over the next few years. We found the Conference & Expo well organised and the support from WAN was excellent.
David Barker - Business Development Director, New Revenue Solutions, United Kingdom
• Atlantic Syndication, a division of Universal Press Syndicate
We attend three major WAN events each year--the advertising conference, the World Newspaper Congress and the Editors and Marketeers Conference. We find all three to be wonderful venues to meet new clients for our syndicated features. We are great supporters and believers in the World Association of Newspapers.
Kerry Slagle - President of Atlantic Syndication, a division of Universal Press Syndicate
