An analysis of the new print phenomenon, and a guide to successful new product development, will be provided at the World Editor and Marketeer Conference & Expo, to be held in Madrid, Spain, on 23 and 24 November next. The conference will profile new product launches worldwide including the Apple Daily in Taiwan, nrc.next in Amsterdam, Red Eye in Chicago, 24 Timer in Denmark, and the Daily Sun in Johannesburg.

Programme details and other information about the conference, organized by the World Association of Newspapers and the World Editors Forum, can be found at www.wan-press.org/madrid2006.

The session on New Print Products will be based on a new report from the WAN Shaping the Future of the Newspaper project, which identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. More on the project can be found at www.futureofthenewspaper.com.

The SFN report, which will be unveiled at the conference, will also include chapters on the latest in the free newspaper craze by a leading expert on the subject, University of Amsterdam professor Piet Bakker, and a global update on the tabloid format phenomenon by newspaper designer Mario Garcia.

"New Print Products" is one of six sessions to be offered during the global conference, which has become a popular meeting place for publishers, senior marketing executives and editors from around the world -- last year’s event drew nearly 500 participants from 73 countries.

This year’s event is being hosted by the Association of Spanish Newspaper Publishers (AEDE), and chaired by Tomas Brunegard, CEO and President of the Stampen Group in Sweden.

Other sessions include:

  Reader connections, which will provide practical information on how newspapers can engage customers and develop reader relationships that drive sales and loyalty. Speakers include Anders Goliger, Assistant News Editor of Göteborgs-Posten in Sweden, Grzegorz Piechota, Special Projects Editor of Poland’s Gazeta Wyborcza, and Hans-Dieter Gärtner, Director of GESO in Germany.

  Circulation systems, which will focus on the use of circulation and consumer data in sales and marketing operations. Speakers include John Hay, CRM Consultant for the Globe and Mail in Canada.

  The digital/print content opportunity, which will examine the development of new digital mobile technologies and how they impact traditional readerships. Speakers include Erik Nord, Senior Vice President of Telenor in Norway, Trine Hage, CEO of Norway’s Romerikes Blad, and other speakers to be announced.

  Newspaper marketing: avoiding the pitfalls, in which a panel of experts will respond to the 10 most frequent mistakes in newspaper marketing and explain how to avoid them.

  Promotion - short term gain or long term investment?, which will present an overview of circulation-winning promotions and the long-term strategies behind them. Speakers include Paula Murphy, Deputy Marketing Director of The Independent in Ireland.

  And much more! Full details at www.wan-press.org/madrid2006.

The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 73 national newspaper associations, newspapers and newspaper executives in 102 countries, 11 news agencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr.