"I believe in my heart that there isn’t anything in the world that is quite as portable, quite as useful, quite as content rich and quite as essential to our lives as a newspaper. And it isn’t going to disappear anytime soon."
Eamonn Byrne, Business Director, World Association of Newspapers

"We are turning the readers from passively reading the newspaper to becoming active in the newspaper, to participate," says Mr Goliger. "Newspapers have a lot to gain if they turn into platforms for dialogue."
Anders Goliger, Assistant News Editor, Göteborgs-Posten, Sweden

If I could give you some advice, I would ask you to talk with your readers. They are waiting for your invitation. And they will love to help you. The internet changed the model of media communication. People don’t want to listen only to what we are saying. They also want us to listen to them."
Grzegorz Piechota, Special Projects Editor, Gazeta Wyborcza, Poland

"Despite all the multimedia competition, newspapers are still quite important,"
Hands-Dieter Gärtner, Director, GESO, Germany, on research showing high levels of loyalty and satisfaction among newspaper readers.

"It’s not enough to go out and telemarket people. It’s important to know why they said no, or why they said yes."
John Hay, CRM Consultant, Globe & Mail, Canada

"Children are used to television at 2 or 3, then the PC, then they get a mobile phone, far earlier than they’re exposed to the newspaper. So you have to get them early."
Stig Eide Sivertsen, Executive Vice President & Head of Broadcast Operations, Telenor, Norway

"If there is one challenge for marketing people in media, it is how to engage editorial. Traditionally, they see the marketing department as a promotions department. In today’s fast-changing environment, we’ve got to think about refreshing, redesigning and renewing the main product. It’s controversial, but marketing has to be involved in that process."
Simon Bell, Sales and Marketing Director, Times of London

"We are in a period of great change. This change is not driven by our own industry, technology or advertising markets. It’s being drive by the consumer."
Tomas Brunegard, CEO and President, Stampen Group, Sweden

"It was once enough to know how many people were in your circulation area, and then we wanted to know how much they make. And now we need to know where they are and what they’re doing at every moment of the day."
Eamonn Byrne, Business Director, World Association of Newspapers, on the need for marketing research in the digital and mobile age.

"If something is for free, how can it have value? If something is for free, it’s for everybody. If something is for everybody, it’s not for me because, hey, come on, I’m special."
Hans Nijenhuis, Editor-in-Chief, Nrc.net, The Netherlands, on the decision by his new newspaper for younger readers to charge a cover price.