Mr Warsop, the founder of The Jupiter Drawing Room & The Dukes of Urbino.com (www.jupiter.co.za/), is the only South African creative director to have judged the big four international advertising awards -- Cannes, The One Show, D&AD and Clios. He’s excelled on the other side of the table as well -- his awards over the past decade include 13 Cannes Lions, nine One Show Pencils and 13 Clio Statues.

His topic at the World Newspaper Advertising Conference is advertising creativity and how it can be used to improve response, encourage repeat business and gain more revenue. The session will also feature practical information on how to put a creative proposal together and sell it to the top ad agencies in any market.

The conference, organised by the World Association of Newspapers and hosted by Swiss Press, will focus on the latest ideas and strategies that newspapers can use to improve their revenue share and hit ever more challenging targets, at a time when competition for advertising share is rapidly increasing. Full details can be found at www.wan-press.org/zurich2007.

Other speakers include:

  Mark Cross, Commercial Director of the London-based Institute of Practioners in Advertising, who will discuss the Touchpoints survey of media usage, which provides new readership metrics that are enormously aiding portfolio and multi-media sales.

  Martha Stone, Special Projects Manager for the Shaping the Future of the Newspaper project of the World Association of Newspapers, who will present the latest SFN reports on Advertising Best Practices and Benchmarking New Digital Revenues.

  Blanche Sainsbury, Commercial Director of the Bristol United Press, and Peter de Souza, Managing Director of City Xpress in the United Kingdom, on how on-line auctions can be used to finance advertising expenditures.

  Gitte Vase, Key Account Manager for Nordjskye Media in Denmark, who will share some of the company’s solutions for new revenue generation.

  Altug Acar, Advertising Coordinator for Turkey’s biggest newspaper, Hurriyet, who will present the company’s successful experiences in cross-selling advertising across multiple platforms.

  Marek Tretyn, Head of Sales, and Tomasz Jozefacki, Head of Internet Division, for Poland’s Gaezeta Wyborcza, who will speak about the benefits of print and online cooperation in a highly competitive market.

  Ricardo Pombo, New Media & Classified Advertising Director for El Tiempo in Colombia, who will speak about the "reverse sell" -- web to print advertising. The session will also feature a report from the United States on the benefits and drawbacks of search engines selling newspaper advertising.

  Frank Cullen, Director of National Newspapers of Ireland, on his organisation’s research on how agencies make the decision to include newspapers and how newspapers can influence that decision.

  Bela Papp, Managing Director of Ringier Publishing in Hungary, and Kornel Muller, Consumer Markets Insight Director for Unilever Europe, who will provide insights into fast moving consumer goods advertising and what newspapers can do to win some of it.

  And many others. Please consult www.wan-press.org/zurich2007 for the evolving conference programme, registration and other information.

The conference will include a gala dinner and entertainment sponsored by PubliGroupe, Edipresse, Tamedia AG and Ferag AG.

WAN, the global organisation for the 180-billion-dollar newspaper industry, represents 18,000 newspapers; its membership includes 76 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 10 regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr.