| Exhibitors |
 |
"In an age where anyone can reach a large audience without any special regard for quality, motive or even truth, the newspaper information gathering and processing function has never been more important." "At The Washington Post, editors want to attract teens with relevant content but do not want to patronize them. Nor do they want to make radical changes that might alienate the older, loyal, strong base of readers. They note that readers of all ages want more interesting and useful content, better navigation, and more visual appeal." "We know that when governments know people are watching, journalists in jail get better treatment, even if they are not immediately released. We think that’s a lesson worth learning early in life anywhere." "Their utility is obvious, and you don’t have to do your own editing. You are served it every day - both the expected and the unexpected. Reading printed publications forms part of the good life." "Innovation begins when we take off our blinders in our own businesses and think of the aspirations and motivations of people in their everyday, and not so everyday, lives." "News is the ’ultimate avoidance’ mechanism. Many of the kids we interviewed said it gave them something to talk to their parents about when they didn’t want to talk about other aspects of their social lives." "Teen-agers are "grazers", they don’t go anywhere for news, but if it catches their eye, they will look at it. They are placing enormous value on something newspapers hold dear -- the value of serendipity, of reading stories we don’t know we’re interested in until we see them. Right now, the big portals are fulfilling this need, not newspapers". "You need to find people who are willing to try new things, who believe in raising the bar and changing a section for the good, not just the content but who it reaches and how." "Reading must be thought of as an enjoyable activity from the youngest ages, and must be introduced early on to build a lifetime habit. It is vital to ensure not only brand recognition, but also capture newspaper readers as early as possible to eventually promote adult readership." "Young reader programs are becoming much more sophisticated, it’s not only content and advertising, it’s organizing events and creating strong and powerful programs to attract and keep young readers." "Our newspapers are alive! We know that. Can we please find innovative ways to change them to attract young and future audiences?" "Making materials for children and young people is perhaps one of the hardest things for any adult to do," "You can end up looking like your granddad in a pair of sneakers." "Blogs are a very interesting tool as they provide children with the feeling of what it means to write and publish a story. However, it only makes sense if blogging is integrated in a broader project that teaches pupils how to deal with news, creating them, reading them and understanding them." "The youth perspective should not be limited to your youth section online or in print. To attract young readers, the rest of the newspaper must follow. ARE young people a part of your news stories? Which subjects does your newspaper cover? Youth material can open the door to the newspaper for young readers. The wrong news content can quickly close it again." "We are happy to support the citizen’s right to participate in the newspaper. There is no longer any reason no to, technology allows it and it should be encouraged." "New media platforms are needed, but they’re not enough. Platforms plus stories plus bonding equal young readers." |