Though young people buy fewer newspapers and spend less time reading them than older generations, it is still received wisdom in many parts of the newspaper industry that generations will acquire the reading habit as they grow older.
But this view may be misplaced, according to the report, making the need for a clear strategy to attract and retain young readers all the more important.
This report provides a wealth of information on developing products for younger readers, on how to choose target audiences, on the role Newspapers in Education plays in attracting them, and more. It also provides examples of newspapers that have successfully reached these younger readers, and how they went about doing it.
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