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The Power of Local Focus



The definition of “local” has morphed beyond a geography-based concept for newspapers around the world. Changing market forces have propelled the local newspaper market into a new strategy focused on the “Four Ns”- Newspapers,Neighbours, Niches and Networks

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Click here to Download the executive summary (free download)

IN THE SAME SECTION :
Advertising Best Practices
Growth and Diversification
Publishing to Targeted Audiences
Reaching and Retaining Young Readers
New Print Products


New Editorial Concepts
Profiting from Digital
Reorganising the Newspaper Company
Added Value Advertising
Circulation science