The Power of Local Focus




The definition of “local” has morphed beyond a geography-based concept for newspapers around the world. Changing market forces have propelled the local newspaper market into a new strategy focused on the “Four Ns”- Newspapers,Neighbours, Niches and Networks

Click here to Download The Report (password required)

Click here to Download the executive summary (free download)



IN THE SAME SECTION :
Pricing Strategies
Advertising Best Practices
The Format Change Phenomenon
New Print Products
Circulation Winners


Digital Classifieds Survey
Circulation science
Reorganising the Newspaper Company
Added Value Advertising
Benchmarking New Digital Revenues