"The indications are that the market wants print, and lots of it, every day. People still make the decision, every day, to buy a newspaper. There are 1.6 billion people who read a newspaper every day -- if that isn’t a global mass media, I don’t know what is." Eamonn Byrne, Business Director, World Association of Newspapers "Every free newspaper says something like, ’our audience is young, affluent, well networked, time starved and cash rich.’ But half of this is bogus -- there are very few free newspapers that have a 50 percent readership in their target group. It is younger than paid-for newspapers, but not predominantly young. Nobody is denied a free newspaper." Piet Bakker, Professor Cross Media Content, Research Centre for Communication and Journalism, Hogeschool, the Netherlands "Despite all evidence to the contrary, many newsrooms continue to believe that the decline of newspapers is due to anything other than content," "True readership satisfaction is not about behavior; but rather, about your customer’s willingness to recommend you to other potential customers Linda Sease, Director of Marketing, Newspapers, E.W. Scripps, USA "If a consumer wants information served in a different way, we obey." Jan ’t’ Hart, Deputy Editor in Chief, de Volkskrant, The Netherlands "It is a little naive to have our readers wait for their newspaper on their doorstep in the morning, and then think they don’t need a news update later in the day." Chris Lloyd, Assistant Managing Editor, Telegraph Media Group, UK "Circulation promotion is as important as good editorial content, good design, or a good system of distribution." Tommaso Prennushi, Director, TP&Associates, Spain "Many would say that free newspapers are the future of newspapers. Our research shows they are a vital part of the strategy of any newspaper that want to thrive rather than just survive." Marx Rix, Managing Director, MEN Media Sales, United Kingdom "Thinking complementary is the newsroom of the future". Marcelo Rech, Editorial Director, RBS Brazil