Understand and maximise the elements that make up the major revenue stream for publishers. The ‘Shaping the Future of The Newspaper’ programme brings you case studies, best practices and strategies for all areas of advertising within publishing including:
• Advertising Best Practices
• Print v digital
• Classifieds v display
• Advertising Science
• Pricing in a tough market
• Creative Design
• Attracting advertisers

 Upcoming reports include:
• Investing in Newspapers
• Scenario Planning for the Newspaper Industry
• Benchmarking New Digital Revenues

WAN Company Membership also gives your senior advertising executives the following exclusive benefits:
• Special participation rate for the annual World Newspaper Congress, bringing together more than 1,600 publishers, chief executives, managing directors, editors in chief and the most ambitious industry leaders.
• Plus membership gives any executives from your organisation a discount to the World Advertising Conference & Expo.


To become a member click here or if you would like to discuss in more detail, please contact Jodie Hopperton at jhopperton@wan.asso.fr or on 00 33 (0)1 47 42 85 39.