The effectiveness of marketing is difficult to measure and is often one of the first budgets to be analysed during hard times. The ‘Shaping the Future of the Newspaper’ programme brings case studies, best practices and strategies to help marketeers manage, measure and plan.

WAN Company Membership will give senior executives in your Marketing department the following benefits:

 The ‘Newspaper Marketing Plan’ offers an examination of the main successful techniques that newspaper companies use in their planning processes and provides a step-by-step newspaper marketing plan. It includes blank forms and the measurable variables needed to make informed planning decisions.

 In the report ‘Circulation Winners’, 18 of the world’s fastest-growing newspapers share the secrets of their success.

Upcoming reports include:
• Engaging Young Readers
• The Value of News Content
• Scenario Planning for the Newspaper Industry

 Special participation rate for the annual World Newspaper Congress, bringing together more than 1,600 publishers, chief executives, managing directors, editors in chief and the most ambitious industry leaders.

 Plus membership gives any executives from your organisation a discount to the annual World Editor and Marketeer Conference & Expo.


To become a member click here or if you would like to discuss in more detail, please contact Jodie Hopperton at jhopperton@wan.asso.fr or on 00 33 (0)1 47 42 85 39.