The impact of Digital on publishing and how it can be integrated for maximum impact is still not known. The ‘Shaping the Future of the Newspaper’ programme evaluates the rapid changes and recommends strategies to negotiate this largely unknown future.

WAN Company Membership will give senior executives, in charge of your company’s digital operations, the following benefits:

 The ‘World Digital Media Trends’ report provides more than 160 data sets from more than 35 sources and analysis of the revenue-making and media usage trends for the Internet and mobile industries compared with that of established media.

 The ‘Benchmarking New Digital Revenues’ study (with Borrell Associates) tracks revenue growth across key categories and projects trends for coming years.

 ‘The Mobile Opportunity’ concludes that every publisher can make money from mobile, quickly and with little investment. Revenues may be small in the short term, but they will grow. The report also describes other benefits mobile will bring to newspapers.

 Upcoming reports include:
• Envisioning the Newspaper 2020
• Scenario Planning for the Newspaper Industry
• Benchmarking New Digital Revenues

 Special participation rate for the annual World Newspaper Congress, bringing together more than 1,600 publishers, chief executives, managing directors, editors in chief and the most ambitious industry leaders.

 Plus membership gives any executives from your organisation a discount at the annual World Digital Publishing Conference & Expo.


To become a member click here or if you would like to discuss in more detail, please contact Jodie Hopperton at jhopperton@wan.asso.fr or on 00 33 (0)1 47 42 85 39.