This year we will focus on case studies that can demonstrate business success online today, as well as business models targeted to increase profits in the longer term.
There are also many interesting new concepts on the way like "dayparting" which offers different content at different times of the day, or some highly promising initiatives in the field of advertising as well as a compelling study on the real potential of e-ink.
These are just a few of the exciting topics coverd at "Beyond the Printed Word"
Organised by Ifra, the World Association of Newspapers (WAN) and the International Federation of the Periodical Press (FIPP), the conference is a truly international event giving delegates the chance to network with key peers from over 40 countries.
Including:
Keynote: At the crossroad of technology and content
Telenor is one of the biggest telecommunications companies in Scandinavia and is also active in the media business through Telenor Broadcast. Find out what lies ahead of us with convergence and interactivity in terms of high-speed channels for content. And what features do media companies have to provide to tempt customers to use their services?
Stig Eide Sivertsen, CEO, Telenor Broadcast, Norway invited
You aren’t in Kansas anymore. Or are you?
How one small-town newspaper is attracting a younger audience
The Lawrence (Kansas) Journal-World has become one of the most aggressive newspapers in the United States at using the Internet to attract younger readers. The newspaper is not only using ground-breaking strategies such as day-parting and separate branding, but probably the edgiest content to come out of a "traditional" media company publishing newspapers. The results are some of the most award-winning Web sites in the world, better reach of some of the most desirable demographics, and a growing product portfolio that spills across the Web, print and television. Rob Curly, online general manager of the Journal-World, will give a behind-the-scenes look at the products, ideas, strategies and numbers.
Rob Curley, General Manager, World Online Lawrence Journal-World, US
Life is local!
Northcliffe Newspapers Group has successfully created a network of local
portal sites, which build on a strong print heritage of being close to the
communities they serve.
Being the focal point for local life online, whilst encouraging involvement in local communities, is attracting a growing audience, which in turn helps this publisher to protect and extend its classified advertising revenues.
Richard Karn, Managing Director, Northcliffe Electronic Publishing, UK
Getting the people involved - special interest communities
There is a huge potential to bundle the specific interests of groups and build a community to serve their needs. Uhuru, a daughter company of the Italian publisher Editoriale l’Espresso have created many virtual communities for different customers like e.g Ferrari . What is crucial to manage these communities and make a business out of it.
Roberto Di Vito, Managing Director, Uhuru, Italy
Targeted advertising
Tribune Interactive have made great progress in the field of user tracking and analysis. Through their work they manage to obtain geodemographic data on their users and their online behaviour patterns. With this knowledge, they are in a prime position to attract Ad clients for more targeted campaigns.
Sharon Knitter, Director Strategy and Development, Tribune Interactive, US
Successful through partnership
Joint ventures are usually set up to gain a large share of the market. One success story in this field is happening in Sweden. Citygate, a joint venture founded by 11 Publishers, has developed strong portals on classfieds. What are the key features to attract advertisers and users.
Niklas Jonason, Managing Director, Citygate, Sweden
Web to print
It is often preached that the classified market will merge from the print to the web. However, this one-way traffic is not always the case, with some companies linking the online classfied market with the printed product.
The Irish Times launched succefully Web to Print Products in the crucial classifieds markets. With the Automotive supplement already under their belt, the property market supplement is soon following.
Liam Holland, Advertisement Sales Manager, IrishTimes
The concept and implementation of Adplexing
Similar to the reorganisation of the newsroom, the ad department will also have to change to meet the needs of a multiple media publishing market. What could an organisational and management structure look like, and what incentive plans are necessary to motivate as salespeople as well as the advertiser?
Martha Stone, Director of Newsplex Training, Ifra
Eamonn Byrne, Deputy Director General, WAN
VG Online a success stories on the web
VG do not only have the largest newspaper in Norway, they also have the most popular website in Norway. With their popularity, they have managed to turn traffic into revenue and reported an 8% profit.
Torry Pedersen, Managing Director, VG Mulitmedia, Norway
Mobile Publishing on large bandwidths
South Korea has launched already a 3G (UMTS) network. How can publisher profit from the advanced publishing possibilites that this technolgy offer. What kind of services are popular for different user groups?
Tbc
Mobile Television
Mobile Publishing is becoming a standard media for many newspapers. As mobile devices will become also an important distribution tool for other media beyond print, we will look at how mobile television will develop in the next years. The well-known VTT Institute is doing research on how TV stations will serve the mobile market in the future.
Caj Södergård, Research Professor, VTT Information Technology, Finland
E-Ink in practise
As a follow-up from last year, the Swedish publishers who are doing the first worldwide pilot project on mobile flexible displays with Philips will present their first findings.
How far along is the technology? And how are users reacting?
| Sheraton Roma
Viale del Pattinagio 100
Rome 00144 | Thursday, 30 October 2003
11.00 - 18.30 h
followed by Cocktail reception
Friday, 31 October 2002,
09.30 - 13.45 h
followed by concluding lunch | |
