* Business strategies to meet new market challenges
* Sales strategies and organisation
* Sales training
* Cross-Media Integration strategy
* Internet and Mobile advertising case studies
* Digital strategy
* New Product Development
* Multimedia newsroom organisation and strategy

In addition, the World Association of Newspapers will be welcoming NewspaperNext's Managing Director, Stephen Gray from the American Press Institute, to present a day-long strategy session.

The one-day program, which will be held Friday, April 4, provides an
overview of the Institute's groundbreaking research and testing of
executable new business models for newspapers. The result is a set of
practical concepts, tools and processes that newspaper companies can use to navigate to a new future.

The workshop will provide a framework for understanding the disruptive forces facing the newspaper industry, offer a new way to look at growth opportunities, explain a clear process for testing and assessing those opportunities, and provide a structure within which to apply that process to the critical growth areas of an organization.