A. MEDIA MARKET DATA
B. ADVERTISING
C. CIRCULATION & DISTRIBUTION
D. PRINTING & PRODUCTION SYSTEMS
E. ONLINE / DIGITAL PUBLISHING
F. EDITORIAL CONTENT
G. YOUNG READER
H. MANAGEMENT
I. TRAINING & EDUCATION
J. PRESS FREEDOM & LAWS
K. COPYRIGHT
L. MEDIA OWNERSHIP
M. COMPETITION
N. LABOR & EMPLOYMENT








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Scenario Planning for Newspaper Companies




What is the way forward for the newspaper industry? An analysis of market forces, competitors, audience, new technologies, and potential disruptions is needed to prepare for possible future scenarios. This report explains the scenario planning process, and how newspaper companies can use it to prepare for the future, whatever it may bring.

Click here to Download The Report (password required)

Click here to Download the executive summary (free download)



IN THE SAME SECTION :
Internet Strategies for Newspapers Revisited
The Power of Local Focus
Media Landscapes: Beyond Advertising
New Editorial Concepts
World Digital Media Trends 2007


Strategies for a Converging World
The Power of Print
Reorganising the Newspaper Company
Advertising Science
The Mobile Opportunity