The animated cartoon, like the still image above, can be downloaded from www.worldpressfreedomday.org. It is just one of the cartoons and other editorial materials being offered for publication in newspapers, on websites and for broadcast on World Press Freedom Day, 3 May.

The cartoons, both the animated and print versions, were created by noted French cartoonist Michel Cambon exclusively for the World Association of Newspapers, which is making them available for world-wide publication.

The theme of the World Press Freedom Day initiative is "The Olympic Challenge: Free the Press in China!" and the campaign is dedicated to holding Chinese authorities to the pledges they made in their successful Olympic bid to allow greater press freedom.

Despite the promises of reform made ahead of the Beijing Olympics, the Chinese authorities have intensified their crackdown on journalists and others who seek to exercise their right to freedom of expression. With at least 30 journalists and 50 cyber-dissidents in prison, China is the world’s largest jailer of journalists.

Chinese journalists continue to face censorship and repression and authoritarian laws, including subversion, disseminating state secrets and spying, are used by the government to control and restrict newsgathering and information and to jail journalists.

Foreign journalists now reporting from China are regularly harassed and even expelled, as was the case during the March 2008 events in Tibet. This violates the Organising Committee for the Beijing Olympic Games pledge that foreign media would have "complete freedom to report when they come to China".

In addition to the cartoons, the materials available for publication on 3 May include advertisements, essays, infographics, photos, and materials for young people. The materials are available in English, French, Spanish, German, Russian and Chinese at www.worldpressfreedomday.org.

The Paris-based WAN, the global organisation for the newspaper industry, defends and promotes press freedom and the professional and business interests of newspapers world-wide. Representing 18,000 newspapers, its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 11 regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr