The Digital Revenue Gold Mine

 

 

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Newspaper companies have been successful in generating audience and attention with their digital platforms. But the Holy Grail for newspaper companies is how to produce significant revenues online.

 

The World Digital Publishing Conference & Expo, to be held in Amsterdam on 15 and 16 October, is dedicated to revenue-making strategies, winning editorial solutions and resource management.

Digital media executives will explain how their companies are making money from citizen journalism, cross-media advertising, Web TV and mobile channels.

Details about the event, to be held back-to-back with the World Readership Conference, can be found at www.wan-press.org/digital2008/home.php.

Highlights include:

-  A keynote address by Caroline Little, CEO of Washingtonpost.Newsweek Interactive, on “Monetizing Digital Amid Marketplace Challenges”.

-  A session on digital revenue-making innovations featuring Martha Stone, Director of the WAN Shaping the Future of the Newspaper project; Manual Mirat, CEO of Prisacom in Spain, and Lisa Kotilainen, President of Sanoma Digital in Finland.

-  A session examining digital content innovation with Gary Clarke, Director of Business Development for Amazon Kindle; Eric Scherer, Business Development Director of Agence France Presse’s Olympics coverage; and other speakers.

-  A session on mobile advertising opportunities, which some say holds the greatest potential for digital news delivery. Speakers include Frederik Oscarson, CEO of Mobiento Mobile Marketing in Sweden, and Jorma Harkonen, Director of Bonnier’s MTV3 mobile strategy in Finland.

-  Many newspapers are expanding their digital portfolios through mergers and acquisitions, and the Digital conference features a session dedicated to this topic. Speakers include Frédéric Sitterlé, New Media Director of Le Figaro in France, and other speakers.

-  A session on in-house research and development of new digital product ideas, featuring speakers from the Innovation Lab at Thomson Reuters and the YourHub community print-web products division of the Denver News Agency.

The World Digital Publishing Conference & Expo will run consecutively to the Readership Conference and Expo, to be held on 16-17 October at the same venue. Full details at www.wan-press.org/digital2008/home.php. Suppliers to the industry wishing to join the Expo can contact Jodie Hopperton by e-mail at jhopperton@wan.asso.fr.

The Paris-based WAN, the global organisation for the newspaper industry, defends and promotes press freedom and the professional and business interests of newspapers world-wide. Representing 18,000 newspapers, its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 11 regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr.

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