"If you monitor what’s going on in your business, and you have the tools that allow you to react, it should help you retain your customers’ loyalty. Retention will be higher."
Allan Marshall, Group Technology Director, Associated Newspapers, United Kingdom
"It is an absolute fact that your sales team likes to be measured. In fact, everyone likes to be measured. We like to know how we’re doing and where we are."
Eamonn Byrne, Deputy Director General, World Association of Newspapers
"There are two kinds of influence, societal influence, which is not for sale, and commercial influence, which is. The greater the societal influence, the greater the commercial influence."
"If you can develop editorial content the community trusts, its very hard to beat that."
Phil Meyer, Knight Chair in Journalism, University of North Carolina, USA
"If people want a five-minute read, and want a Metro-type product, and we keep producing bigger and bigger newspapers each year, maybe that is not what the reader wants. If readers are on the Net, and they’re going on the Net for things they don’t get from the newspapers, maybe we should look and see what it is they want."
Ian Ashcroft, Chief Executive, GMG Regional Newspapers, United Kingdom
"We need to bring back a product that does not irritate the reader for idiotic reasons."
Ivar Rusdal, Chief Editor & Managing Director, Jærbladet, Norway, on the need to eliminate typos and other annoying errors.
"It is not the readers who should edit the newspaper. We have a public task to fulfil. We should never give away the editing of the paper."
Ivar Rusdal, Chief Editor & Managing Director, Jærbladet, Norway
"It is a business responsibility that falls fully on editors to provide a lively report that engages readers every day."
Rick Edmonds, Researcher & Writer, The Poynter Institute, USA
"Each individual publisher is putting a lot of money into managing returns. But that is investing in destroying revenue, not making revenue. It isn’t about investing in return management. It is about avoiding return management."
Marco Vernocchi, Partner, Accenture Spa, Italy, on one way efficient distribution management should reduce costs and increase margins.
