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All over, newspapers gave families a story to read together on International Literacy Day Newspapers in 26 countries representing more than 5 million circulation have run the serial story that WAN offered newspapers an engaging 8-part undersea adventure for children. Thanks to the help of several partners "Frannie Learns a Lesson" provided a way to promote International Literacy Day (8 September) while encouraging family reading and teaching about such common school challenges as new teachers, tests and bullies.  On our special BLOG, you can learn what newspapers did to promote and enhance the "Frannie" stories: contests, podcasts and more! (Story users can become still full members of the blog, just write us) WAN made available the Frannie story, art for the story (a choice of two different styles, both in black and white and in color), a pre-formatted activities guide, plus text for even more things to do. Original art is by Glenn McCoy, with the stories by Jenni Duke and Cathy Sewell. The texts were available in Spanish and English, and newspapers were authorized to translate the story into any other language. The Paris-based Sardine Features has donated a package of stories and photos about real coral reefs. THINKING AHEAD TO 2009: We're already looking for an idea for a story for next year. If you have an idea, do write us. Winner announced of new WAN prize that honors newspapers that help literacy Lexington Herald-Leader of the United States has won a speical WAN World Young Reader Prize award to honor the newspaper that has created the year's most innovative way to promote literacy.    Newspapers & films both star in association's literacy advertising The Newspaper Association of America has launched the latest of its literacy public service advertisements with a link to a current movie. The new advertisement that newspapers anywhere can publish features the robot Wall-E with the headline "A universe of knowledge awaits." The text reads: "Newspapers contain a universe of useful data to take you away from the daily grind. Whether it's world news, entertainment, sports or even astronomy, there's always plenty of information to transport you to another world - even for just an hour. So pick up a newspaper and blast off... A new adventure awaits you on every page." Other advertisements, which are in English, feature such popular characters as Shrek, Horton the elephant and the stars of "Cars" and Ratatouille". Downloads are free to any newspaper with registration you can do by clicking HERE You can also download other advertisements from WAN that you can publish anytimeFor more information about WAN's other young readership efforts, please click HERE |
 Cartoonists worldwide focused on joy of reading Jim Davis, creator of Garfield (pictured above) was among several major cartoonists who donated a cartoon that any newspaper could use on International Literacy Day to remind the world that reading is fun and that newspapers provide a great option to do so. Click HERE for details.  UNESCO & Literacy Day International Literacy Day was established in 1965 by the United Nations Educational, Scientific and Cultural Organization (UNESCO), and is celebrated around the world each year on September 8. But there is still a huge problem. According to Koïchiro Matsuura, Director-General of UNESCO, illiteracy represents a "genuine threat for human development" with one in five adults over age 15 unable to read not only a newspaper but even a street sign or the names on a voting ballot. UNESCO has awarded its annual International Literacy Prizes for 2008. Details are HERE.
Since 2003, Norske Skog, |
