Ms Spruill will share her experience as manager of The Times’s Web Newsroom, a team of 80 producers and editors for NYTimes.com. Her staff is focused on taking full advantage of the digital medium by creating original multimedia materials, encouraging reader participation and packaging the news in smart ways.

Mr Eltringham has been a senior editorial figure at the BBC for more than 15 years and is responsible for the innovative and award-winning team that provides editorial engagement with social media and ’user generated content’. The User Generated Content Hub is now a core of the BBC’s newsgathering operation and has been involved in reporting every major domestic and international story over the last five years.

At the WAN-IFRA Summer University, Mr Eltringham will speak about "social newsgathering" and the techniques and tools used for obtaining quality content from audiences and managing that content.

This three-day seminar, limited to 25 people, will examine the changing media landscape and how news organisations can adapt by developing new organisations and new multi-platform editorial strategies, interacting with readers, and making efficient use of new technologies.

There is still time to register. Full details can be found at www.wan-ifra.org/summeruniversity2010 (select language from the list at the left of the page).

Newspaper professionals and WAN-IFRA media experts complete the speaker’s list:

  Randy Covington, training director of the WAN-IFRA Newsplex Training Centre at the University of South Carolina, USA;

  Madeline Finnerty, president of Finnerty International, USA, which provides training and organisation development services;

  Jonathan Halls, principal of Jonathan Halls & Associates, USA, which provides training programmes in leadership, multimedia communication, professional success skills and corporate learning solutions.

  Gregorz Piechota, special projects editor, Gazeta Wyborcza (Agora group), Poland;

  Denis Teyssou, head of Medialab, the Research and Development Division of Agence France Presse.

The Summer University concept has become so successful that WAN-IFRA is launching an Asian version, a week-long residential programme to be held in Hyderabad, India, from 7 to 13 July next. The leadership development programme, a first-of-its kind on the Indian sub-continent, will be conducted in association with the Indian School of Business and 9.9 School of Convergence. Full details can be found at www.wan-ifra.org/southasia.

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.

Please address all queries to: Sandrine Proton, Event Manager, WAN-IFRA SWE, 66, Cours Charlemagne, 69002 Lyon, France, Tél : + 33 4 72 77 05 95 ­ Fax : +33 4 88 67 98 23. Email: sandrine.proton@wan-ifra.org.

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.

Learn more about WAN-IFRA at http://www.wan-ifra.org or through the WAN-IFRA Magazine.