At a time when many publishers are radically revising or even reversing their internet strategies, we take a cool, practical look at the options ahead and how publishers can rejoin the rapidly evolving lifecycle of this still immature medium.
This report includes three sections:
An overview of the current industry position
Details of 20 successful revenue generating approaches
An examination of the impact of the Internet on the core newspaper business. After a period of curiosity, investigation, investment and withdrawal, the report provides a practical overview of our strategic and operational options.
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