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Internet Strategies for Newspapers Revisited



At a time when many publishers are radically revising or even reversing their internet strategies, we take a cool, practical look at the options ahead and how publishers can rejoin the rapidly evolving lifecycle of this still immature medium.

This report includes three sections:

-   An overview of the current industry position

-   Details of 20 successful revenue generating approaches

-   An examination of the impact of the Internet on the core newspaper business. After a period of curiosity, investigation, investment and withdrawal, the report provides a practical overview of our strategic and operational options.

Click here to Download the Document

IN THE SAME SECTION :
The Value Driven Newspaper
New Editorial Concepts
Advertising Science
The Power of Print
Strategies for a Converging World


The Distribution Revolution
Building Relationships with Advertising Agencies
Emerging Markets
Envisioning the Newspaper 2020
The Role of the Newspaper