A. MEDIA MARKET DATA
B. ADVERTISING
C. CIRCULATION & DISTRIBUTION
D. PRINTING & PRODUCTION SYSTEMS
E. ONLINE / DIGITAL PUBLISHING
F. EDITORIAL CONTENT
G. YOUNG READER
H. MANAGEMENT
I. TRAINING & EDUCATION
J. PRESS FREEDOM & LAWS
K. COPYRIGHT
L. MEDIA OWNERSHIP
M. COMPETITION
N. LABOR & EMPLOYMENT







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Strategies for a Converging World



This SFN report discusses both the concept of convergence and the actions of publishers in response to the rapidly changing technological environment. The report examines changing practice in terms of editorial, commerce, product development, technological implementation as well as wider strategic issues.

In addition to the well rehearsed debate on convergence in the newsroom, the report looks at more strategic industry issues. These include :

-  Opportunities, approaches and case studies on multiple media advertising sales

-  An examination of corporate convergence, where companies operating in different media have merged to create multi-media corporations

-   The issue of consolidation. As merger mania spread, how will this affect newspaper publishers on both sides of the acquisition

Available in English and French

Click here to Download the Document

IN THE SAME SECTION :
Benchmarking New Digital Revenues
New Revenue Strategies
Circulation Winners
World Digital Media Trends 2008
Engaging Young Readers


Emerging Markets
Classified Models Revisited
Successful Customer Relationship Management
Media Landscapes: Beyond Advertising
Building Relationships with Advertising Agencies