A. MEDIA MARKET DATA
B. ADVERTISING
C. CIRCULATION & DISTRIBUTION
D. PRINTING & PRODUCTION SYSTEMS
E. ONLINE / DIGITAL PUBLISHING
F. EDITORIAL CONTENT
G. YOUNG READER
H. MANAGEMENT
I. TRAINING & EDUCATION
J. PRESS FREEDOM & LAWS
K. COPYRIGHT
L. MEDIA OWNERSHIP
M. COMPETITION
N. LABOR & EMPLOYMENT







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Strategies for a Converging World



This SFN report discusses both the concept of convergence and the actions of publishers in response to the rapidly changing technological environment. The report examines changing practice in terms of editorial, commerce, product development, technological implementation as well as wider strategic issues.

In addition to the well rehearsed debate on convergence in the newsroom, the report looks at more strategic industry issues. These include :

-  Opportunities, approaches and case studies on multiple media advertising sales

-  An examination of corporate convergence, where companies operating in different media have merged to create multi-media corporations

-   The issue of consolidation. As merger mania spread, how will this affect newspaper publishers on both sides of the acquisition

Available in English and French

Click here to Download the Document

IN THE SAME SECTION :
Classified Models Revisited
Circulation science
Digital Classifieds Survey
Outsourcing
A Publishers Guide to New Technologies


Outsourcing Revisited
The Tailored Newspaper
Free Dailies: Past or Future?
Benchmarking New Digital Revenues
The Mobile Opportunity