This SFN report discusses both the concept of convergence and the actions of publishers in response to the rapidly changing technological environment. The report examines changing practice in terms of editorial, commerce, product development, technological implementation as well as wider strategic issues.
In addition to the well rehearsed debate on convergence in the newsroom, the report looks at more strategic industry issues. These include :
Opportunities, approaches and case studies on multiple media advertising sales
An examination of corporate convergence, where companies operating in different media have merged to create multi-media corporations
The issue of consolidation. As merger mania spread, how will this affect newspaper publishers on both sides of the acquisition
Available in English and French
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