Mobile Telephones: They’re for the Kids
[22nd September 2003]
Those great new mobile telephone services? Thank your kids for them -- and pay attention, because those services being generated for the youth market have strong implications for the newspaper business. more

Great Ideas for Circulation, Revenue
[9th September 2003]
Great ideas for increasing circulation and generating new revenue were part of the final sessions of the World Young Reader conference. more

Newspapers Often Portray Children as Victims
[9th September 2003]
A new global study of newspaper coverage of children finds that nearly one-third of the articles about them concern children as victims. English Français

Latest research - and More
[9th September 2003]
Tuesday morning sessions focused on the latest young reader research, fundraising and a programme that attracts young people through role-playing. more

Quotes from the Conference
[8th September 2003]
Insights from newspaper executives and young reader experts from around the world. more

American Newspaper Awarded World Young Reader Prize
[8th September 2003]
WAN has awarded its World Young Reader Prize to the Daytona Beach News-Journal for a project that offered free home delivery of newspapers to nearly 1,500 lower-income students and provided curriculum support to encourage life-long readership. more

Lessons From the Workshops
[8th September 2003]
Delegates to the World Young Reader Conference participated in Newspapers in Education workshops Monday afternoon and discussed new ideas for NIE programmes. Here are some ideas from three diverse countries - the United States, Colombia and South Africa. more

Opening Session Summaries
[8th September 2003]
The power of mobile devices, the latest readership research and some successful newspaper editorial concepts for attracting young readers were examined in the opening sessions. more

Sunday 7 September 2003

Accompanying persons invited to all events on this day.

| 08h00-20h00 | Registration at Hotel Grand Marina, Katajanokanlaituri 7, hotel lobby |

Monday 8 September 2003

Unless otherwise indicated, all sessions are at Marina Congress Center with simultaneous translation into English, German, French and Finnish.

Tuesday 9 September 2003

Simultaneous translation into English, German, French and Finnish unless otherwise indicated.

Wednesday 10 September 2003

Accompanying persons invited to all events on this day.

STUDY TOURS AND VISITS in English
Details will be ditributed at the Conference Registration Desk.

  "Piste" editorial stimulator at Sanomatalo. Several visit groups will be arranged.

  Also at Sanomatalo, visitors can visit the Journalist for a Day newsroom all day.

  11h45 - 14h15 - Visit to a Finnish school

  10h00 - 20h00 - All-day visit to Stora Enso paper mill and Kotka Maretarium sea aquarium (100 km from Helsinki)

  13h30 - 17h00 - Finnish Sauna ! *
Participants will have the opportunity to experience a Finnish sauna at Hanasaari, the Swedish-Finnish Cultural Centre

Ongoing:
  Participants can examine one of the world’s leading "Journalist for a Day" programmes, which Helsingin Sanomat will hold during the conference at Sanomatalo from Sunday to Thursday, 10h00-20h00.

  At the internet Kiosk in Marina Congress Center’s pressroom: Self-guided cyber tours of sites for the young.

12h00-17h00	Excursion and walk in Nuuksio National Park http://www.metsa.fi/hiking/whereto/... (30 km from Helsinki), hosted by the Finnish Forest Industries Federation and the Finnish Forest Foundation. Bus leaves from Marina Congress Center
14h30-17h00	Tour of Helsinki. City tour compliments of the City of Helsinki Tourist & Convention Bureau. Bus leaves from Marina Congress Center
19h00-21h00	Welcome Reception at Ministry for Foreign Affairs (Ulkoasiainministeriö), Kanavakatu 3C (behind Grand Marina Hotel). Hosted by the Department for Press and Culture, Director General Mr Yrjö Länsipuro.
08h00	Registration moved from Hotel Marina to Marina Congress Center
08h30 -10h00	Opening Session Moderator: Scott Schurz, President, Hoosier Times, Inc. USA, and Chairman of the WAN Young Reader Committee Welcome remarks   Seppo Kievari, Chairman of the Finnish Newspapers Association, President of Sanoma Corporation and Publisher of Helsingin Sanomat   Seok Hyun Hong, Chairman and CEO of Joong-Ang Ilbo, Korea, and President of WAN   Tuula Haatainen, Minister of Education, Finland Presentation of World Young Reader Prize   Timothy Balding, WAN Director General Presented to the Daytona Beach News-Journal, USA, represented by Kristen Sternberg, NIE Home Delivery Manager Keynote:   The hope - and hype - about serving young readers in a mobile world: Anssi Vanjoki, Executive Vice President, Nokia Mobile Phones
10h00-10h30	Refreshments
10h30-11h30	Presentation of the latest WAN Shaping the Future of the Newspaper report on the future generations of readers. Moderator: Timothy Balding, World Association of Newspapers
	WAN Strategy advisor Jim Chisholm will examine the trends that are taking place in newspaper readership and outline reasons why young readers must and can be part of any newspaper growth plan. The presentation will also outline some of the world’s best young reader and NIE strategies.
11h30-13h00	Thinking Editorial - Best Young Reader Cases from Around the World   Editorial-NIE Synergies: Easy, simple ways to make the connection : Göran Subenko, TU, the Swedish Newspaper Association, who will also lead the session.   Transferring a winning strategy across the Atlantic : Jean-François Mignon, Play Bac USA   Lessons from the new twists in free newspapers : Eivind Thomsen, Schibsted, Norway   The case of "Brand New Planet" : Mary-Deanne Shears, The Toronto Star, Canada
13h00-14h30	Luncheon
14h30-16h30	Simultaneous Workshops   Newspapers in Education (NIE) in a Wireless World - The Basics In main conference room with simultaneous translation Moderator: Aralynn McMane, World Association of Newspapers   Sandra McGehee, The Brownsville Herald, USA   Lisa Blakeway, Johnnic Learning, South Africa   Ofelia Corradine, El Tiempo, Colombia   Single-language workshop roundtables Participants discuss key NIE topics in single-language groups in workshop rooms: sponsorship and fund-raising, motivating NIE partners, creative fun projects, reaching into the home. ENGLISH Fennia II (upper floor) Moderators   Table 1 : Leanne Goh, The Star, Malaysia   Table 2 : George Kelly, Creative Media Concepts, UK   Table 3 : Gerard van der Weijden, STEPP Educational Communication, Belgium   Table 4 (if needed): Kyung-Hee Kim, UNICEF, Korea FINNISH Fennia I (upper floor) Moderator: Pekka Mervola, Karjalainen, Finland FRENCH Fennia I (upper floor) Moderator: Jean-Pierre Spirlet, ARPEJ, France GERMAN Nautica (ground floor) Moderator: Elisabeth Böhm, ZIS, Austria
16h30-17h00	Refreshments
17h00-17h30	Report from World Young Reader Prize Winner Moderator: Lisa Blakeway, Johnnic Learning, South Africa   Kristen Sternberg, The Daytona Beach News-Journal, USA
17h30-18h30	Reports from NIE roundtables Moderator James Abbott, NAA Foundation, USA   sponsorship & fund-raising   motivating NIE partners   creative fun projects   reaching into the home
19h30	Buffet Buses leave from Marina Congress Center for transport to a buffet at Sanomatalo, the headquarters of the Sanoma Newspaper Corporation and Helsingin Sanomat.
	Accompanying persons invited
8h30-10h30	Newspapers in the Mix - A look at the youth research Moderator: Michael P. Smith, Media Management Center, USA   European youth reader research update: Seija Nurmi, Center for Communication Studies, University of Westminster, U.K.   New approaches to NIE effects research: James Abbott, Newspaper Association of America Foundation, USA   Coverage of the young: Magne Raundalen, Center for Crisis Psychology, Norway
10h30-11h00	Refreshments
11h00-12h30	Working with the Young - Interactive Strategies Moderator: Barbro Teir, Hufvudstadsbladet, Finland   Breaking News: Engaging and learning in a multi-media role-play: Göran Joryd, Molekyl (Expology), Norway   Mobile Strategies for the Young Generation - Delivering Information on a Tiny Window : Takashi Ishioka, Asahi Shimbun Inc., Japan   The Net: How it works and how it could happen: Anna Pangbourne, The NET, United Kingdom
12h30-14h00	Luncheon
14h00-15h30	Young Readers and Citizenship - Where are We? Moderator: Tommaso Prennushi, TP Proyectos de Marketing, Spain   Building citizens by building journalists: Roxana Morduchowicz, Argentina Ministry of Education   Gaming the News: Cool Ways to Learn about Public Issues: Jan Schaffer, J-Lab, The Institute for Interactive Journalism, U.S.A   Investing in young readers: The Italian experience: Andrea Ceccherini, Osservatorio Permanente Giovani - Editori, Italy
15h30-16h00	Refreshments
16h00-17h00	Building Audience by Targeting the Young Moderator: Hakan Gabrielsson, Federation of the Finnish Media Industry   Some of the best circulation- and revenue -boosting ideas that emerged from a survey of young reader strategies world-wide. Tommaso Prennushi, TP Proyectos de Marketing, Spain
17h00-17h15	Closing Session   Aralynn McMane, World Assocation of Newspapers   Hakan Gabrielsson, Federation of the Finnish Media Industry
19h30	Farewell Dinner hosted by Turun Sanomat at Kalastajatorppa (The Fisherman’s Cottage). Bus departure arrangements will be given to participants. This highly renowned restaurant lies in a beautiful natural setting five kilometers from the city center. Entertainment: Werner Bros Skiffle Band and Hillel Tokazier, piano.
	Accompanying persons invited

| 12h00-17h00 | Excursion and walk in Nuuksio National Park http://www.metsa.fi/hiking/whereto/... (30 km from Helsinki), hosted by the Finnish Forest Industries Federation and the Finnish Forest Foundation.
Bus leaves from Marina Congress Center |

Monday 8 September 2003

Unless otherwise indicated, all sessions are at Marina Congress Center with simultaneous translation into English, German, French and Finnish.

Tuesday 9 September 2003

Simultaneous translation into English, German, French and Finnish unless otherwise indicated.

Wednesday 10 September 2003

Accompanying persons invited to all events on this day.

STUDY TOURS AND VISITS in English
Details will be ditributed at the Conference Registration Desk.

  "Piste" editorial stimulator at Sanomatalo. Several visit groups will be arranged.

  Also at Sanomatalo, visitors can visit the Journalist for a Day newsroom all day.

  11h45 - 14h15 - Visit to a Finnish school

  10h00 - 20h00 - All-day visit to Stora Enso paper mill and Kotka Maretarium sea aquarium (100 km from Helsinki)

  13h30 - 17h00 - Finnish Sauna ! *
Participants will have the opportunity to experience a Finnish sauna at Hanasaari, the Swedish-Finnish Cultural Centre

Ongoing:
  Participants can examine one of the world’s leading "Journalist for a Day" programmes, which Helsingin Sanomat will hold during the conference at Sanomatalo from Sunday to Thursday, 10h00-20h00.

  At the internet Kiosk in Marina Congress Center’s pressroom: Self-guided cyber tours of sites for the young.

14h30-17h00	Tour of Helsinki. City tour compliments of the City of Helsinki Tourist & Convention Bureau. Bus leaves from Marina Congress Center
19h00-21h00	Welcome Reception at Ministry for Foreign Affairs (Ulkoasiainministeriö), Kanavakatu 3C (behind Grand Marina Hotel). Hosted by the Department for Press and Culture, Director General Mr Yrjö Länsipuro.
08h00	Registration moved from Hotel Marina to Marina Congress Center
08h30 -10h00	Opening Session Moderator: Scott Schurz, President, Hoosier Times, Inc. USA, and Chairman of the WAN Young Reader Committee Welcome remarks   Seppo Kievari, Chairman of the Finnish Newspapers Association, President of Sanoma Corporation and Publisher of Helsingin Sanomat   Seok Hyun Hong, Chairman and CEO of Joong-Ang Ilbo, Korea, and President of WAN   Tuula Haatainen, Minister of Education, Finland Presentation of World Young Reader Prize   Timothy Balding, WAN Director General Presented to the Daytona Beach News-Journal, USA, represented by Kristen Sternberg, NIE Home Delivery Manager Keynote:   The hope - and hype - about serving young readers in a mobile world: Anssi Vanjoki, Executive Vice President, Nokia Mobile Phones
10h00-10h30	Refreshments
10h30-11h30	Presentation of the latest WAN Shaping the Future of the Newspaper report on the future generations of readers. Moderator: Timothy Balding, World Association of Newspapers
	WAN Strategy advisor Jim Chisholm will examine the trends that are taking place in newspaper readership and outline reasons why young readers must and can be part of any newspaper growth plan. The presentation will also outline some of the world’s best young reader and NIE strategies.
11h30-13h00	Thinking Editorial - Best Young Reader Cases from Around the World   Editorial-NIE Synergies: Easy, simple ways to make the connection : Göran Subenko, TU, the Swedish Newspaper Association, who will also lead the session.   Transferring a winning strategy across the Atlantic : Jean-François Mignon, Play Bac USA   Lessons from the new twists in free newspapers : Eivind Thomsen, Schibsted, Norway   The case of "Brand New Planet" : Mary-Deanne Shears, The Toronto Star, Canada
13h00-14h30	Luncheon
14h30-16h30	Simultaneous Workshops   Newspapers in Education (NIE) in a Wireless World - The Basics In main conference room with simultaneous translation Moderator: Aralynn McMane, World Association of Newspapers   Sandra McGehee, The Brownsville Herald, USA   Lisa Blakeway, Johnnic Learning, South Africa   Ofelia Corradine, El Tiempo, Colombia   Single-language workshop roundtables Participants discuss key NIE topics in single-language groups in workshop rooms: sponsorship and fund-raising, motivating NIE partners, creative fun projects, reaching into the home. ENGLISH Fennia II (upper floor) Moderators   Table 1 : Leanne Goh, The Star, Malaysia   Table 2 : George Kelly, Creative Media Concepts, UK   Table 3 : Gerard van der Weijden, STEPP Educational Communication, Belgium   Table 4 (if needed): Kyung-Hee Kim, UNICEF, Korea FINNISH Fennia I (upper floor) Moderator: Pekka Mervola, Karjalainen, Finland FRENCH Fennia I (upper floor) Moderator: Jean-Pierre Spirlet, ARPEJ, France GERMAN Nautica (ground floor) Moderator: Elisabeth Böhm, ZIS, Austria
16h30-17h00	Refreshments
17h00-17h30	Report from World Young Reader Prize Winner Moderator: Lisa Blakeway, Johnnic Learning, South Africa   Kristen Sternberg, The Daytona Beach News-Journal, USA
17h30-18h30	Reports from NIE roundtables Moderator James Abbott, NAA Foundation, USA   sponsorship & fund-raising   motivating NIE partners   creative fun projects   reaching into the home
19h30	Buffet Buses leave from Marina Congress Center for transport to a buffet at Sanomatalo, the headquarters of the Sanoma Newspaper Corporation and Helsingin Sanomat.
	Accompanying persons invited
8h30-10h30	Newspapers in the Mix - A look at the youth research Moderator: Michael P. Smith, Media Management Center, USA   European youth reader research update: Seija Nurmi, Center for Communication Studies, University of Westminster, U.K.   New approaches to NIE effects research: James Abbott, Newspaper Association of America Foundation, USA   Coverage of the young: Magne Raundalen, Center for Crisis Psychology, Norway
10h30-11h00	Refreshments
11h00-12h30	Working with the Young - Interactive Strategies Moderator: Barbro Teir, Hufvudstadsbladet, Finland   Breaking News: Engaging and learning in a multi-media role-play: Göran Joryd, Molekyl (Expology), Norway   Mobile Strategies for the Young Generation - Delivering Information on a Tiny Window : Takashi Ishioka, Asahi Shimbun Inc., Japan   The Net: How it works and how it could happen: Anna Pangbourne, The NET, United Kingdom
12h30-14h00	Luncheon
14h00-15h30	Young Readers and Citizenship - Where are We? Moderator: Tommaso Prennushi, TP Proyectos de Marketing, Spain   Building citizens by building journalists: Roxana Morduchowicz, Argentina Ministry of Education   Gaming the News: Cool Ways to Learn about Public Issues: Jan Schaffer, J-Lab, The Institute for Interactive Journalism, U.S.A   Investing in young readers: The Italian experience: Andrea Ceccherini, Osservatorio Permanente Giovani - Editori, Italy
15h30-16h00	Refreshments
16h00-17h00	Building Audience by Targeting the Young Moderator: Hakan Gabrielsson, Federation of the Finnish Media Industry   Some of the best circulation- and revenue -boosting ideas that emerged from a survey of young reader strategies world-wide. Tommaso Prennushi, TP Proyectos de Marketing, Spain
17h00-17h15	Closing Session   Aralynn McMane, World Assocation of Newspapers   Hakan Gabrielsson, Federation of the Finnish Media Industry
19h30	Farewell Dinner hosted by Turun Sanomat at Kalastajatorppa (The Fisherman’s Cottage). Bus departure arrangements will be given to participants. This highly renowned restaurant lies in a beautiful natural setting five kilometers from the city center. Entertainment: Werner Bros Skiffle Band and Hillel Tokazier, piano.
	Accompanying persons invited

| 14h30-17h00 | Tour of Helsinki. City tour compliments of the City of Helsinki Tourist & Convention Bureau.
Bus leaves from Marina Congress Center |

Monday 8 September 2003

Unless otherwise indicated, all sessions are at Marina Congress Center with simultaneous translation into English, German, French and Finnish.

Tuesday 9 September 2003

Simultaneous translation into English, German, French and Finnish unless otherwise indicated.

Wednesday 10 September 2003

Accompanying persons invited to all events on this day.

STUDY TOURS AND VISITS in English
Details will be ditributed at the Conference Registration Desk.

  "Piste" editorial stimulator at Sanomatalo. Several visit groups will be arranged.

  Also at Sanomatalo, visitors can visit the Journalist for a Day newsroom all day.

  11h45 - 14h15 - Visit to a Finnish school

  10h00 - 20h00 - All-day visit to Stora Enso paper mill and Kotka Maretarium sea aquarium (100 km from Helsinki)

  13h30 - 17h00 - Finnish Sauna ! *
Participants will have the opportunity to experience a Finnish sauna at Hanasaari, the Swedish-Finnish Cultural Centre

Ongoing:
  Participants can examine one of the world’s leading "Journalist for a Day" programmes, which Helsingin Sanomat will hold during the conference at Sanomatalo from Sunday to Thursday, 10h00-20h00.

  At the internet Kiosk in Marina Congress Center’s pressroom: Self-guided cyber tours of sites for the young.

19h00-21h00	Welcome Reception at Ministry for Foreign Affairs (Ulkoasiainministeriö), Kanavakatu 3C (behind Grand Marina Hotel). Hosted by the Department for Press and Culture, Director General Mr Yrjö Länsipuro.
08h00	Registration moved from Hotel Marina to Marina Congress Center
08h30 -10h00	Opening Session Moderator: Scott Schurz, President, Hoosier Times, Inc. USA, and Chairman of the WAN Young Reader Committee Welcome remarks   Seppo Kievari, Chairman of the Finnish Newspapers Association, President of Sanoma Corporation and Publisher of Helsingin Sanomat   Seok Hyun Hong, Chairman and CEO of Joong-Ang Ilbo, Korea, and President of WAN   Tuula Haatainen, Minister of Education, Finland Presentation of World Young Reader Prize   Timothy Balding, WAN Director General Presented to the Daytona Beach News-Journal, USA, represented by Kristen Sternberg, NIE Home Delivery Manager Keynote:   The hope - and hype - about serving young readers in a mobile world: Anssi Vanjoki, Executive Vice President, Nokia Mobile Phones
10h00-10h30	Refreshments
10h30-11h30	Presentation of the latest WAN Shaping the Future of the Newspaper report on the future generations of readers. Moderator: Timothy Balding, World Association of Newspapers
	WAN Strategy advisor Jim Chisholm will examine the trends that are taking place in newspaper readership and outline reasons why young readers must and can be part of any newspaper growth plan. The presentation will also outline some of the world’s best young reader and NIE strategies.
11h30-13h00	Thinking Editorial - Best Young Reader Cases from Around the World   Editorial-NIE Synergies: Easy, simple ways to make the connection : Göran Subenko, TU, the Swedish Newspaper Association, who will also lead the session.   Transferring a winning strategy across the Atlantic : Jean-François Mignon, Play Bac USA   Lessons from the new twists in free newspapers : Eivind Thomsen, Schibsted, Norway   The case of "Brand New Planet" : Mary-Deanne Shears, The Toronto Star, Canada
13h00-14h30	Luncheon
14h30-16h30	Simultaneous Workshops   Newspapers in Education (NIE) in a Wireless World - The Basics In main conference room with simultaneous translation Moderator: Aralynn McMane, World Association of Newspapers   Sandra McGehee, The Brownsville Herald, USA   Lisa Blakeway, Johnnic Learning, South Africa   Ofelia Corradine, El Tiempo, Colombia   Single-language workshop roundtables Participants discuss key NIE topics in single-language groups in workshop rooms: sponsorship and fund-raising, motivating NIE partners, creative fun projects, reaching into the home. ENGLISH Fennia II (upper floor) Moderators   Table 1 : Leanne Goh, The Star, Malaysia   Table 2 : George Kelly, Creative Media Concepts, UK   Table 3 : Gerard van der Weijden, STEPP Educational Communication, Belgium   Table 4 (if needed): Kyung-Hee Kim, UNICEF, Korea FINNISH Fennia I (upper floor) Moderator: Pekka Mervola, Karjalainen, Finland FRENCH Fennia I (upper floor) Moderator: Jean-Pierre Spirlet, ARPEJ, France GERMAN Nautica (ground floor) Moderator: Elisabeth Böhm, ZIS, Austria
16h30-17h00	Refreshments
17h00-17h30	Report from World Young Reader Prize Winner Moderator: Lisa Blakeway, Johnnic Learning, South Africa   Kristen Sternberg, The Daytona Beach News-Journal, USA
17h30-18h30	Reports from NIE roundtables Moderator James Abbott, NAA Foundation, USA   sponsorship & fund-raising   motivating NIE partners   creative fun projects   reaching into the home
19h30	Buffet Buses leave from Marina Congress Center for transport to a buffet at Sanomatalo, the headquarters of the Sanoma Newspaper Corporation and Helsingin Sanomat.
	Accompanying persons invited
8h30-10h30	Newspapers in the Mix - A look at the youth research Moderator: Michael P. Smith, Media Management Center, USA   European youth reader research update: Seija Nurmi, Center for Communication Studies, University of Westminster, U.K.   New approaches to NIE effects research: James Abbott, Newspaper Association of America Foundation, USA   Coverage of the young: Magne Raundalen, Center for Crisis Psychology, Norway
10h30-11h00	Refreshments
11h00-12h30	Working with the Young - Interactive Strategies Moderator: Barbro Teir, Hufvudstadsbladet, Finland   Breaking News: Engaging and learning in a multi-media role-play: Göran Joryd, Molekyl (Expology), Norway   Mobile Strategies for the Young Generation - Delivering Information on a Tiny Window : Takashi Ishioka, Asahi Shimbun Inc., Japan   The Net: How it works and how it could happen: Anna Pangbourne, The NET, United Kingdom
12h30-14h00	Luncheon
14h00-15h30	Young Readers and Citizenship - Where are We? Moderator: Tommaso Prennushi, TP Proyectos de Marketing, Spain   Building citizens by building journalists: Roxana Morduchowicz, Argentina Ministry of Education   Gaming the News: Cool Ways to Learn about Public Issues: Jan Schaffer, J-Lab, The Institute for Interactive Journalism, U.S.A   Investing in young readers: The Italian experience: Andrea Ceccherini, Osservatorio Permanente Giovani - Editori, Italy
15h30-16h00	Refreshments
16h00-17h00	Building Audience by Targeting the Young Moderator: Hakan Gabrielsson, Federation of the Finnish Media Industry   Some of the best circulation- and revenue -boosting ideas that emerged from a survey of young reader strategies world-wide. Tommaso Prennushi, TP Proyectos de Marketing, Spain
17h00-17h15	Closing Session   Aralynn McMane, World Assocation of Newspapers   Hakan Gabrielsson, Federation of the Finnish Media Industry
19h30	Farewell Dinner hosted by Turun Sanomat at Kalastajatorppa (The Fisherman’s Cottage). Bus departure arrangements will be given to participants. This highly renowned restaurant lies in a beautiful natural setting five kilometers from the city center. Entertainment: Werner Bros Skiffle Band and Hillel Tokazier, piano.
	Accompanying persons invited

| 19h00-21h00 | Welcome Reception at Ministry for Foreign Affairs (Ulkoasiainministeriö), Kanavakatu 3C (behind Grand Marina Hotel). Hosted by the Department for Press and Culture, Director General Mr Yrjö Länsipuro. |

Monday 8 September 2003

Unless otherwise indicated, all sessions are at Marina Congress Center with simultaneous translation into English, German, French and Finnish.

Tuesday 9 September 2003

Simultaneous translation into English, German, French and Finnish unless otherwise indicated.

Wednesday 10 September 2003

Accompanying persons invited to all events on this day.

STUDY TOURS AND VISITS in English
Details will be ditributed at the Conference Registration Desk.

  "Piste" editorial stimulator at Sanomatalo. Several visit groups will be arranged.

  Also at Sanomatalo, visitors can visit the Journalist for a Day newsroom all day.

  11h45 - 14h15 - Visit to a Finnish school

  10h00 - 20h00 - All-day visit to Stora Enso paper mill and Kotka Maretarium sea aquarium (100 km from Helsinki)

  13h30 - 17h00 - Finnish Sauna ! *
Participants will have the opportunity to experience a Finnish sauna at Hanasaari, the Swedish-Finnish Cultural Centre

Ongoing:
  Participants can examine one of the world’s leading "Journalist for a Day" programmes, which Helsingin Sanomat will hold during the conference at Sanomatalo from Sunday to Thursday, 10h00-20h00.

  At the internet Kiosk in Marina Congress Center’s pressroom: Self-guided cyber tours of sites for the young.

08h00	Registration moved from Hotel Marina to Marina Congress Center
08h30 -10h00	Opening Session Moderator: Scott Schurz, President, Hoosier Times, Inc. USA, and Chairman of the WAN Young Reader Committee Welcome remarks   Seppo Kievari, Chairman of the Finnish Newspapers Association, President of Sanoma Corporation and Publisher of Helsingin Sanomat   Seok Hyun Hong, Chairman and CEO of Joong-Ang Ilbo, Korea, and President of WAN   Tuula Haatainen, Minister of Education, Finland Presentation of World Young Reader Prize   Timothy Balding, WAN Director General Presented to the Daytona Beach News-Journal, USA, represented by Kristen Sternberg, NIE Home Delivery Manager Keynote:   The hope - and hype - about serving young readers in a mobile world: Anssi Vanjoki, Executive Vice President, Nokia Mobile Phones
10h00-10h30	Refreshments
10h30-11h30	Presentation of the latest WAN Shaping the Future of the Newspaper report on the future generations of readers. Moderator: Timothy Balding, World Association of Newspapers
	WAN Strategy advisor Jim Chisholm will examine the trends that are taking place in newspaper readership and outline reasons why young readers must and can be part of any newspaper growth plan. The presentation will also outline some of the world’s best young reader and NIE strategies.
11h30-13h00	Thinking Editorial - Best Young Reader Cases from Around the World   Editorial-NIE Synergies: Easy, simple ways to make the connection : Göran Subenko, TU, the Swedish Newspaper Association, who will also lead the session.   Transferring a winning strategy across the Atlantic : Jean-François Mignon, Play Bac USA   Lessons from the new twists in free newspapers : Eivind Thomsen, Schibsted, Norway   The case of "Brand New Planet" : Mary-Deanne Shears, The Toronto Star, Canada
13h00-14h30	Luncheon
14h30-16h30	Simultaneous Workshops   Newspapers in Education (NIE) in a Wireless World - The Basics In main conference room with simultaneous translation Moderator: Aralynn McMane, World Association of Newspapers   Sandra McGehee, The Brownsville Herald, USA   Lisa Blakeway, Johnnic Learning, South Africa   Ofelia Corradine, El Tiempo, Colombia   Single-language workshop roundtables Participants discuss key NIE topics in single-language groups in workshop rooms: sponsorship and fund-raising, motivating NIE partners, creative fun projects, reaching into the home. ENGLISH Fennia II (upper floor) Moderators   Table 1 : Leanne Goh, The Star, Malaysia   Table 2 : George Kelly, Creative Media Concepts, UK   Table 3 : Gerard van der Weijden, STEPP Educational Communication, Belgium   Table 4 (if needed): Kyung-Hee Kim, UNICEF, Korea FINNISH Fennia I (upper floor) Moderator: Pekka Mervola, Karjalainen, Finland FRENCH Fennia I (upper floor) Moderator: Jean-Pierre Spirlet, ARPEJ, France GERMAN Nautica (ground floor) Moderator: Elisabeth Böhm, ZIS, Austria
16h30-17h00	Refreshments
17h00-17h30	Report from World Young Reader Prize Winner Moderator: Lisa Blakeway, Johnnic Learning, South Africa   Kristen Sternberg, The Daytona Beach News-Journal, USA
17h30-18h30	Reports from NIE roundtables Moderator James Abbott, NAA Foundation, USA   sponsorship & fund-raising   motivating NIE partners   creative fun projects   reaching into the home
19h30	Buffet Buses leave from Marina Congress Center for transport to a buffet at Sanomatalo, the headquarters of the Sanoma Newspaper Corporation and Helsingin Sanomat.
	Accompanying persons invited
8h30-10h30	Newspapers in the Mix - A look at the youth research Moderator: Michael P. Smith, Media Management Center, USA   European youth reader research update: Seija Nurmi, Center for Communication Studies, University of Westminster, U.K.   New approaches to NIE effects research: James Abbott, Newspaper Association of America Foundation, USA   Coverage of the young: Magne Raundalen, Center for Crisis Psychology, Norway
10h30-11h00	Refreshments
11h00-12h30	Working with the Young - Interactive Strategies Moderator: Barbro Teir, Hufvudstadsbladet, Finland   Breaking News: Engaging and learning in a multi-media role-play: Göran Joryd, Molekyl (Expology), Norway   Mobile Strategies for the Young Generation - Delivering Information on a Tiny Window : Takashi Ishioka, Asahi Shimbun Inc., Japan   The Net: How it works and how it could happen: Anna Pangbourne, The NET, United Kingdom
12h30-14h00	Luncheon
14h00-15h30	Young Readers and Citizenship - Where are We? Moderator: Tommaso Prennushi, TP Proyectos de Marketing, Spain   Building citizens by building journalists: Roxana Morduchowicz, Argentina Ministry of Education   Gaming the News: Cool Ways to Learn about Public Issues: Jan Schaffer, J-Lab, The Institute for Interactive Journalism, U.S.A   Investing in young readers: The Italian experience: Andrea Ceccherini, Osservatorio Permanente Giovani - Editori, Italy
15h30-16h00	Refreshments
16h00-17h00	Building Audience by Targeting the Young Moderator: Hakan Gabrielsson, Federation of the Finnish Media Industry   Some of the best circulation- and revenue -boosting ideas that emerged from a survey of young reader strategies world-wide. Tommaso Prennushi, TP Proyectos de Marketing, Spain
17h00-17h15	Closing Session   Aralynn McMane, World Assocation of Newspapers   Hakan Gabrielsson, Federation of the Finnish Media Industry
19h30	Farewell Dinner hosted by Turun Sanomat at Kalastajatorppa (The Fisherman’s Cottage). Bus departure arrangements will be given to participants. This highly renowned restaurant lies in a beautiful natural setting five kilometers from the city center. Entertainment: Werner Bros Skiffle Band and Hillel Tokazier, piano.
	Accompanying persons invited

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Monday 8 September 2003

Unless otherwise indicated, all sessions are at Marina Congress Center with simultaneous translation into English, German, French and Finnish.

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| 08h00 | Registration moved from Hotel Marina to Marina Congress Center |

| 08h30 -10h00 | Opening Session
Moderator: Scott Schurz, President, Hoosier Times, Inc. USA, and Chairman of the WAN Young Reader Committee

Welcome remarks
  Seppo Kievari, Chairman of the Finnish Newspapers Association, President

of Sanoma Corporation and Publisher of Helsingin Sanomat
  Seok Hyun Hong, Chairman and CEO of Joong-Ang Ilbo, Korea, and President of WAN
  Tuula Haatainen, Minister of Education, Finland

Presentation of World Young Reader Prize
  Timothy Balding, WAN Director General

Presented to the Daytona Beach News-Journal, USA, represented by Kristen Sternberg, NIE Home Delivery Manager

Keynote:
  The hope - and hype - about serving young readers in a mobile world: Anssi Vanjoki, Executive Vice President, Nokia Mobile Phones |

| 10h00-10h30 | Refreshments |

| 10h30-11h30 | Presentation of the latest WAN Shaping the Future of the Newspaper report on the future generations of readers.
Moderator: Timothy Balding, World Association of Newspapers |