Shaping the Future of the Newspaper / The Distribution Revolution

A. MEDIA MARKET DATA
B. ADVERTISING
C. CIRCULATION & DISTRIBUTION
D. PRINTING & PRODUCTION SYSTEMS
E. ONLINE / DIGITAL PUBLISHING
F. EDITORIAL CONTENT
G. YOUNG READER
H. MANAGEMENT
I. TRAINING & EDUCATION
J. PRESS FREEDOM & LAWS
K. COPYRIGHT
L. MEDIA OWNERSHIP
M. COMPETITION
N. LABOR & EMPLOYMENT

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The Distribution Revolution

This report examines the spectrum of distribution options that are now available to publishers, ranging from traditional print-distribute models through remote digital printing, PDF, audio/visual, kiosks and PDA/mobile. This revolution comes at a time when advertisers and readers are seeking more relevant content, more conveniently packaged.

So what are the opportunities for publishers? How do they fit the changing needs and consumption patterns of their readers, with the ever more specific demands of advertisers. Which new technology suppliers are emerging to provide solutions to these challenges? Having identified where the future opportunities lie how should publishers organise their companies, in order to maximise the potential that exists in this area?