“The cultural clashes are the number one roadblock against cross-media advertising strategy. It isn’t technology, it’s culture.”
Martha Stone, Director of Newsplex Training, USA

“Our readers tell us the newspaper is an entertaining way to be updated while relaxing. This is essential because I think too many newspaper marketing departments emphasise newspaper reading as an obligation. We are in a time-constrained world - to read a newspaper should not be an obligation, but a reward.”

“Don’t expect them to take news updates. What they do is ‘dress up’ their phones with new logos, a new ring tone and a new background. That’s what they do with their phones. For years, people have said that newspapers don’t communicate with young people, and here’s a way to do it.”
Torry Pedersen, Managing Director, VG Multimedia, Norway

“The thing that should be burned into publishers’ retinas is, if you can’t make a business with SMS or MMS, do not expect it to be easier with 3G if you haven’t built up the know-how.”
Stig Nordqvist, Ifra Nordic Representative, Sweden`

“The internet has been corrupted because everything is free and everyone expects that whatever you put there should be free. That’s very difficult to overcome.”
Stig Eide Sivertsen, CEO, Telenor Broadcast, Norway

“The online ad rep sells everything. We call it a fibre/cyber package. You buy one ad and you appear in web and print.”
Rob Curley, General Manager, World Online, Lawrence Journal-World, USA

“One factor for success is that a great newspaper has a wide range of content that appeals to a broad range of target groups.”
Franz-Josef Gastereich, Director of Archives and Information Products, Frankfurter Allgemeine Zeitung, Germany

“Of course to simply ‘be there’ when you are needed is not enough to create a vibrant and successful local network. To maintain visitor frequency and engagement means encouraging interactivity and here we work with our local newspapers. By turning local issues into online polls we can drive the local agenda on key issues, creating relevant local headline articles back to the newspapers based on the results.”

“A site that focuses on locality strikes a chord with consumers and advertisers.”
Richard Karn, Managing Director, Northcliffe Electronic Publishing, UK

“The internet is less and less inhabited by solitary surfers and more and more by groups and communities. Many observers feel it is no longer the content that guides people in their use of the internet, but by these communities, this sense of belonging.”
Roberto Di Vito, Managing Director, Uhuru, Italy

“The good news is, in 2002 and 2003 we are seeing real growth in our online business. We’ll see some increased growth over the next five years. We are a real business - I think this is important for all of us who work in multimedia businesses. When you’re making money, you get a seat at the table in your company.”
Sharon Knitter, Director of Business Development, Tribune Interactive, USA

“The theme of this conference is Beyond the Printed Word - well, in our case it’s Beyond the Printed Word and Back Again.”
Liam Holland, Advertisement Sales Manager, Irish Times, describing how the newspaper is creating new print products from its web sites.