IN THE SAME SECTION : Female Readership: Challenges and Opportunities Efficiency and Opportunity: the Issues of XML and Digital Delivery Newspaper Advertising: New Pricing Strategies (Politiken) Free Newspapers: Threat or Opportunity? (The London Metro, Associated Newspapers) Managing the Advertising Department to Increase Sales
The Road to Growth The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung) Creating a Local Portal: The Case of Edicom, Switzerland Measuring the Newspaper Business for Profit and Growth Positioning in the New Marketplace: Value-Added Services for Advertisers