IN THE SAME SECTION : The Road to Growth Readership: New Challenges and Winning Strategies Creating a Local Portal: The Case of Edicom, Switzerland E-commerce and colour Management: Digital Challenges for Newspapers The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung)
Advertising Sales: Building Web Revenues How to succeed in a tough market 2 E-Commerce: The Breakthrough to Profit Beyond the Printed Word Efficiency and Opportunity: the Issues of XML and Digital Delivery