IN THE SAME SECTION : In search of the new readers Strategy of Success in Competitive Market Free Newspapers: Threat or Opportunity? (The London Metro, Associated Newspapers) Press Strikes Back E-commerce and colour Management: Digital Challenges for Newspapers
Spanish Regional Press: The New Frontier Beyond the Printed Word Measuring the Newspaper Business for Profit and Growth Female Readership: Challenges and Opportunities Extending Brands, Increasing Revenues: The Use of Niche Publications at Midland Independent Newspapers