A. MEDIA MARKET DATA
B. ADVERTISING
C. CIRCULATION & DISTRIBUTION
D. PRINTING & PRODUCTION SYSTEMS
E. ONLINE / DIGITAL PUBLISHING
F. EDITORIAL CONTENT
G. YOUNG READER
H. MANAGEMENT
I. TRAINING & EDUCATION
J. PRESS FREEDOM & LAWS
K. COPYRIGHT
L. MEDIA OWNERSHIP
M. COMPETITION
N. LABOR & EMPLOYMENT







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Managing the Advertising Department to Increase Sales
MONTE-CARLO, MONACO



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  DEUTSCH
Document PDF - 305.1 kb
  ENGLISH
Document PDF - 295.3 kb
  ESPAÑOL
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  FRANÇAIS
Document PDF - 300 kb
 

IN THE SAME SECTION :
Advertising Sales: Restructuring for Profit (Hamburger Abendblatt)
E-Commerce: The Breakthrough to Profit
Beyond the Printed Word
Advertising Sales: Building Web Revenues
Restructuring and Innovation: The Keys to Revenue Growth


Taking the Business Forward
The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung)
Promotion Campaigns: Thinking Beyond Tomorrow
Research, Product Development and Branding: the Keys to a Success Story (The Star)
Spanish Regional Press: The New Frontier