A. MEDIA MARKET DATA
B. ADVERTISING
C. CIRCULATION & DISTRIBUTION
D. PRINTING & PRODUCTION SYSTEMS
E. ONLINE / DIGITAL PUBLISHING
F. EDITORIAL CONTENT
G. YOUNG READER
H. MANAGEMENT
I. TRAINING & EDUCATION
J. PRESS FREEDOM & LAWS
K. COPYRIGHT
L. MEDIA OWNERSHIP
M. COMPETITION
N. LABOR & EMPLOYMENT








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Managing the Advertising Department to Increase Sales

MONTE-CARLO, MONACO



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  DEUTSCH
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  ENGLISH
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  ESPAÑOL
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Document PDF - 300 kb
 


IN THE SAME SECTION :
Classified Advertising: The Case of RP-Online (Rheinische Post)
E-Commerce: The Breakthrough to Profit
WNC: Strategies and Success; WEF: News in the New Century
Beyond the Printed Word
Readership: New Challenges and Winning Strategies


Word Young Reader
Research, Product Development and Branding: the Keys to a Success Story (The Star)
New Editorial and Business Concepts
Advertising Sales: Building Web Revenues
Press Strikes Back