IN THE SAME SECTION : Beyond the Printed Word The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung) Advertising Sales: Restructuring for Profit (Hamburger Abendblatt) WNC: Visions of the Future II; WEF: Strategies for Success Classified Advertising: The Case of RP-Online (Rheinische Post)
Restructuring and Innovation: The Keys to Revenue Growth Word Young Reader Strategy of Success in Competitive Market WNC: Strategies and Success; WEF: News in the New Century Initiatives for Profit