As the battle for the reader develops, non-traditional editorial concepts are sweeping the globe; new formats, new sizes, new distribution channels and new ways of measuring the business.

Some publishers are already looking beyond demographic and lifestyle definitions to develop editorial and business ideas based on different market descriptions.

The conference focused on what’s new and what’s different. It featured successful cases of new editorial and business concepts. These provided delegates with the best and the latest reader and revenue generating ideas.

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