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Innovations in Newspapers: ’Tabloid Fever’ and the Best of the Rest

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Newspapers in many markets are changing format from broadsheet to tabloid. Other newspapers are considering joining this trend. But many of them are doing it the wrong way, says Juan Antonio Giner, a Founding Partner of the Innovation International Media Consulting Group.



Mr Giner and his colleagues from Innovation will explain why, in the "2004 Global Report on Innovations in Newspapers" presentation at the World Newspaper Congress and World Editors Forum in Istanbul, Turkey, from 30 May to 2 June.

The annual Innovations report, researched for the World Association of Newspapers, will this year cover such issues as how The New York Times extends its brand with the Discovery Times TV channel; what newspapers are doing and can do to increase their advertising revenue; successful cases of new and innovative newspapers; new local sections as an editorial tool to add value to the newspaper; the secrets of three of the best European news websites, Le Monde, La Repubblica and Guardian Unlimited; why newspapers are wrong when they cut editorial and newsroom budgets...

And it will also cover the "tabloid fever" sweeping the industry and the wrong way to compact newspapers.

"A quality compact newspaper is more than a change in format, much more than just a redesign. It’s really a re-invention of the entire newspaper," says Mr Giner, who decries the practice of "automatic pagination" -- taking the content from the broadsheet and simply transferring it to the smaller size.

To maintain quality, "you cannot ’zoom’ your pages, you cannot just make ’micro-broadsheet’ papers," he says. He advocates redesigning the content and the news architecture of the paper, developing new quick-read formats, changing headlines, leads and story-telling style to become a ’daily news magazine’, reducing pagination, and more.

The English, Spanish and Italian printed versions of the new report will be distributed during a multimedia presentation of 2004 Innovations in Newspapers in a joint session of the Congress and the Forum.

The events, along with Info Services Expo 2004, are the global meetings of the world’s press. The Forum is primarily for senior newsroom executives while the Congress covers business issues; more than 1,000 publishers, senior editors, CEO and other managers and their guests are expected to participate.

For more information, including the evolving programme details, participants list and registration information, click here or contact Julia Hewkin, Events Coordinator, WAN, 7 rue Geoffroy Saint Hilaire, 75005 Paris, France. Telephone +33 1 47 42 85 00, Fax +33 1 47 42 49 48, e-mail: jhewkin@wan.asso.fr.

Some of the newspaper leaders who will share their successful strategies at the World Newspaper Congress are Karen House, Senior Vice President of Dow Jones & Co. Inc. and Global Publisher of The Wall Street Journal; Lord Rothermere, Chairman of The Daily Mail & General Trust; Pradeep Guha, President of Bennett, Coleman & Co. Ltd., publishers of The Times of India; Donald Graham, Chairman and CEO of The Washington Post Company; and Brendan Hopkins, the Chief Executive of APN News & Media Ltd in Australia.

Some of the Forum speakers include Juan-Luis Cebrian, CEO of El Pais and PRISA Group in Spain; Dean Wright, the Editor-in-Chief of US-based MSNBC.com; Anssi Vanjoki, Vice President of the Nokia Group; Simon Kelner, Editor-in-chief of The Independent and George Brock, Managing Editor of The Times in the United Kingdom; Yeon-Ho Oh, Founder and CEO of Korea’s OhmyNews; Brian Storm, Managing Director of Corbis; Niels Lunde, Chief Editor of Berlingske Tidende in Denmark Raymundo Riva-Palacio, Chief Editor of El Independiente in Mexico; and Tariq Ramadan, the noted Islamologist from Friburg University in Switzerland.

In addition to a top line-up of newspaper executives, the Congress, Forum and Expo offer other "value added" presentations as well, including World Press Trends in the Newspaper Industry, the six latest reports from the Shaping the Future of the Newspaper project, and "Best Practices in Newspapers."

The Congress also offers its tradition of networking opportunities and spectacular social events, which this year will include a welcome reception at the Istanbul Archaeological Museum, a gala dinner and entertainment on Sultanahmet Square, a street party in old Istanbul, and much more.

Sponsors of the Congress and the Forum now include the Union of Chambers of Commerce of Turkey, the Anadolu Efes Beverage Group, Reuters, and the Milliyet, Dünya, Zaman and Türkiye daily newspapers.

The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 72 national newspaper associations, individual newspaper executives in 101 countries, 13 news agencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr.

 





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