IN THE SAME SECTION : Newspapers in the Digital Marketplace Efficiency and Opportunity: the Issues of XML and Digital Delivery Resources and Revenues The Rate Card of The Future? An Innovative Approach at Le Parisien/Aujourd’hui Measuring the Newspaper Business for Profit and Growth
Convergence: Fact or Fiction? The Road to Growth E-Commerce: The Breakthrough to Profit Research, Product Development and Branding: the Keys to a Success Story (The Star) Extending Brands, Increasing Revenues: The Use of Niche Publications at Midland Independent Newspapers