Opportunities and Profit in the New Digital Media

Sunday 30 May, 2004
09h30-13h00

The Hilton Hotel,
Istanbul, Turkey

The digital revolution is gaining pace and the Internet, finally freed from the desktop, is at last creating solid business platforms for newspaper publishers.

We will examine the latest opportunities in new technologies and hear from newspaper publishers who are successfully capitalising on them.

The Round Table will be chaired by Torry Pedersen - Managing Director, VG Multimedia, Norway.

Chairman’s address.
The future digital landscape for newspaper publishers. Ideas to help newspaper publishers exploit digital technology.

Session One	Successful partnerships. A case study of how a newspaper publisher and a mobile technology provider are publishing classified advertisements on mobile telephones. A-Pressen Media Group, Orkla Media (Zett) with Frode Ugland, Telenor, Norway
Session Two	Success strategies for newspaper publishers in an electronic future. How one company makes 25% of its profits from digital platforms. Jan Lamers, Lamers Media, Belgium
Session Three	Mobile content integration. Newspaper headlines that are automatically re-purposed and sent to SMS subscribers. Ian Haywood, Associated Newspapers, United Kingdom.
Session Four	The Power of E-Publishing. Revenue generation, cost savings, workflow reduction and future-proofing content, some of the many advantages to be gained from a solid e-publishing programme within your newspaper. Shaun Dail, Olive Software, USA

REGISTRATION FORM

Please fill in the form or if you prefer you may print it out and return by fax to Annabel Chourré, WAN Secretariat, Fax n°33 1 47 42 49 48