Mobile communications have been described as a force for the renaissance of newspapers. This new media revolution heralds an opportunity to develop more secure relationships with readers and advertisers, develop new revenue streams in media consumption and communication, and provide back-of-house operational efficiencies within the newspaper company.

Perhaps the most important conclusion of this report is that every publisher can make money from mobile, quickly and with little investment. Profits may be small in the short term, but they will grow. This report also describes other benefits mobile will bring to newspapers.

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