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Circulation Success 2005
A WAN Event supported by six strategic business partners
A joint WAN/WEF Conference for Publishers, Senior Marketing Executives & Editors
The key challenge facing newspapers today is simple. We need more readers and we need them now.
The 2004 World Editor and Marketeer Conference is dedicated to identifying the ideas, strategies and tactics that are increasing circulations and retaining readers.
Exhibitors:
Day One
| 11h00-11h15 | Chairman’s Opening Address
Hugo Drayton - Managing Director, Telegraph Group, United Kingdom |
| 11h15-13h00 | Session One - Circulation winners
Who are the best and why?
11h15-11h35
A summary of the WAN research project that has identified the best circulation performers and the reasons for their success.
Aura Iordan - Business Analyst, World Association of Newspapers
Case studies from around the world
11h35-12h05
* « We work more so that the readers can work less ». How investing in quality journalism and quality circulation systems delivers greater circulation and greater profits.
Walter Bier - Circulation Director, Zero Hora, Brazil
12h05-12h30
* A panorama of circulation winning ideas from Australia
Peter Allen - Group Editor, Fairfax Community Newspapers, Australia
12h30-13h00
* A report from the biggest-selling newspaper in the world’s most crowded newspaper market.
Bernt Olufsen - Editor-in-Chief, VG, Norway |
| 13h00-14h00 | Special Master Class
* Presentation of a unique step by step guide on how to build and implement a successful circulation strategy.
Jim Chisholm - Strategy Advisor, World Association of Newspapers |
| 15h00-16h30 | Session Two - New format success stories
Whilst broadsheet to tabloid « fever » is still very much in the news, other format changes are also proving successful in attracting new readers.
Case studies from around the world.
15h00-15h30
* NEWS and 20Cent: Market tests of new newspaper concepts for young readers
Marc Zeimetz - Manager, Projects and Newspaper Strategy Division & Klaus Madzia - Editor-in-Chief (NEWS), Verlagsgruppe Georg von Holtzbrinck GmbH & Co. KG, Germany
15h30-16h00
* Danilo Black’s design approach
Eduardo Danilo Ruiz - President & Co-founder, Danilo Black SA de CV, USA
16h00-16h30
* Die Welt Kompakt - A new newspaper model
Jan-Eric Peters - Editor-in-Chief, Die Welt, Welt Kompakt, Berliner Morgenpost, Germany |
| 16h45-18h10 | Session Three - New content strategies.
What do readers want? The importance of delivering the right content at the right time.
16h45-17h15
* Infrequent loyalty.
Readers like their paper, but not all of them like it every day. Should publishers abandon attempts to make infrequent readers loyal - or create programmes to meet their needs?
Jacob Elkær-Hansen - Circulation Sales Manager, Politiken, Denmark
17h15-17h45
* The successful launch of a daily newspaper - The Kom Chad Luek story.
Danai Kramgomut - Executive Vice President - Business Development and Investor Relations, Nation Multimedia Group PLC, Thailand
17h45-18h05
* Branding through corporate citizenship
Siddharth Kothari - Director & Executive Editor, Rajasthan Patrika Pvt. Ltd, India |
| 18h05-18h10 | Chairman’s Closing remarks
Presentation of the 2004 World Young Reader Prize, sponsored by Norske Skog
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| 18h15-19h00 | Cocktail, sponsored by Norske Skog |
20h00 Diner & Entertainment - An evening of traditional food and music.
Coaches will leave the Sheraton Hotel at 19h30.
Day Two
| 09h30-09h45 | Chairman’s Introduction |
| 09h45- 10h55 | Session Four - Easy reading creates and retains readers.
Readers want it both ways: they want immediate satisfaction when time is important and they want in-depth coverage when they have more time for involvement. In this session, we examine how making life easy for the reader increases his or her satisfaction and, subsequently, purchasing frequency.
09h45-10h20
* Design for easy reading
Ole Munk - Managing Director of Ribergaard & Munk Graphic, Denmark
10h20-10h55
* 10 ways to attract readers. The creator of Metro shares his experience as a designer and newspaper consultant
Pelle Anderson - Creative Director, A4 Newspaper Design, Sweden |
| 11h15-12h45 | Session Five - Generating newspaper readership from digital media and mobile.
Instead of losing readers to digital media, learn how to revert the trend and use it to create and increase traditional newspaper readership.
11h15-11h50
* Print and web, the quest for new readers
Didier Brun - Senior Vice President, International Herald Tribune & founding member, Online Publishers Association Europe
11h50-12h25
* Content providers vs. Mobile operators - where does the money go? A case study from Korea
Sang-Jun Kwon - Manager, Strategic Planning Office, JoongAng Ilbo, Korea
12h25-12h45
* A weblog offer that creates loyalty among online readers and revenue
Boris Razon - Editor-in-Chief, lemonde.fr & Loïc Le Meur - Executive VP, Europe, Six Apart, France |
| 12h45-13h45 | Session Six - Creating the readership habit.
12h45-13h15
* Getting the newspaper to the reader, at the right time and in the right place
Neil Jagger - Circulation Director, The Daily Mail, United Kingdom
13h15-13h45
* Leveraging distribution systems to create revenue. How newspapers in the USA use their distribution systems better to increase revenues
Rosie Cassidy - Director, Circulation Operations & Technology, Gannett Company Inc., USA |
| 13h45-14h00 | Chairman’s Summary and Conference Close |
Practical information
Venue
The Sheraton Lisboa Hotel
Rua Latino Coelbo, 1
1069-025 Lisboa
Portugal
Tel: +351 21 312 0000
Fax: +351 21 354 7164
Session times
Thursday 25 November 2004
11h00 - 18h00, followed by a gala dinner
Friday 26 November 2004
09h30 - 14h00, followed by a closing lunch
Participation fees
1150 Euros for non WAN members
980 Euros for newspapers belonging to WAN Member Associations
920 Euros for WAN/WEF/INMA individual members
Fees include: Conference attendance, luncheons, coffee breaks and the gala dinner.
Conference languages
Simultaneous interpretation will be provided in English, French, German, Spanish, Portuguese and Russian. Other languages can be provided if a minimum of 10 delegates request them. |
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