IN THE SAME SECTION : Newspaper Promotions: Boostig Single Copy Sales (El Periodico, Grupo Zeta) Classified Advertising: The Case of RP-Online (Rheinische Post) Creating a Local Portal: The Case of Edicom, Switzerland The Road to Growth Revenue Generation 2005
How to succeed in a tough market 2 Beyond the Printed Word WNC: Newspapers: The Dawn of a New Era; WEF: Rising to the Challenge Managing the Advertising Department to Increase Sales Measuring the Newspaper Business for Profit and Growth