IN THE SAME SECTION : The Road to Growth E-commerce and colour Management: Digital Challenges for Newspapers Restructuring and Innovation: The Keys to Revenue Growth Press Strikes Back Initiatives for Profit
Free Newspapers: Threat or Opportunity? (The London Metro, Associated Newspapers) In search of the new readers Strategy of Success in Competitive Market Marketing Mix Revisited: Winning with the Four Ps Managing the Advertising Department to Increase Sales