IN THE SAME SECTION : WNC: Newspapers: The Dawn of a New Era; WEF: Rising to the Challenge Positioning in the New Marketplace: Value-Added Services for Advertisers Weekend Editions: An Opportunity for Growth? Classified Advertising: The Case of RP-Online (Rheinische Post) E-Commerce: The Breakthrough to Profit
Free Newspapers: Threat or Opportunity? (The London Metro, Associated Newspapers) The Berliner Zeitung: Adding value to a New Face With Real Estate Classified Advertising Restructuring and Innovation: The Keys to Revenue Growth Advertising Sales: Restructuring for Profit (Hamburger Abendblatt) Promotion Campaigns: Thinking Beyond Tomorrow