IN THE SAME SECTION : Initiatives for Profit Extending Brands, Increasing Revenues: The Use of Niche Publications at Midland Independent Newspapers Taking the Business Forward Beyond the Printed Word E-commerce and colour Management: Digital Challenges for Newspapers
WNC: Strategies and Success; WEF: News in the New Century The Berliner Zeitung: Adding value to a New Face With Real Estate Classified Advertising Managing the Advertising Department to Increase Sales Electronic Publishing: The Commercial Frontier Efficiency and Opportunity: the Issues of XML and Digital Delivery