IN THE SAME SECTION : New Content Development Research, Product Development and Branding: the Keys to a Success Story (The Star) Beyond the Printed Word Newspaper Promotions: Boostig Single Copy Sales (El Periodico, Grupo Zeta) Readership: New Challenges and Winning Strategies
The Berliner Zeitung: Adding value to a New Face With Real Estate Classified Advertising The Newspaper’s Future in Perspective Winning with Editorial Marketing Promotion Campaigns: Thinking Beyond Tomorrow Extending Brands, Increasing Revenues: The Use of Niche Publications at Midland Independent Newspapers