IN THE SAME SECTION : Newspaper Promotions: Boostig Single Copy Sales (El Periodico, Grupo Zeta) New Content Development Free Newspapers: Threat or Opportunity? (The London Metro, Associated Newspapers) Measuring the Newspaper Business for Profit and Growth The Road to Growth
Beyond the Printed Word Building Customer Relationships The Newspaper’s Future in Perspective Beyond the Printed Word How to succeed in a tough market