IN THE SAME SECTION : Word Young Reader Efficiency and Opportunity: the Issues of XML and Digital Delivery The Implementation of an Integrated Editorial/ Advertising IT System (Kleine Zeitung) The Rate Card of The Future? An Innovative Approach at Le Parisien/Aujourd’hui Positioning in the New Marketplace: Value-Added Services for Advertisers
WNC: Visions of the Future II; WEF: Strategies for Success Measuring the Newspaper Business for Profit and Growth Readership: New Challenges and Winning Strategies Classified Advertising: The Case of RP-Online (Rheinische Post) Electronic Publishing: The Commercial Frontier