IN THE SAME SECTION : Convergence: Fact or Fiction? Initiatives for Profit Research, Product Development and Branding: the Keys to a Success Story (The Star) Advertising Sales: Restructuring for Profit (Hamburger Abendblatt) Weekend Editions: An Opportunity for Growth?
Efficiency and Opportunity: the Issues of XML and Digital Delivery Readership: New Challenges and Winning Strategies Beyond the Printed Word Resources and Revenues How to succeed in a tough market